Product Marketing Manager

Dormont Manufacturing Co; United States; On-site; USD 108,877 - 136,096; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Vacation

Job summary

Slate Automotive LLC is seeking a Product Marketing Manager to shape consumer engagement with their products in the United States. The role involves working with cross-functional teams to tell compelling product stories and translates complex technical concepts into clear marketing communications.

The ideal candidate will have over 5 years of experience in product marketing within automotive or related sectors, strong storytelling skills, and a proven track record in developing effective go-to-market strategies.

Slate offers a competitive compensation package, including a base pay range of $108,877 – $136,096.50, plus benefits such as medical, dental, vision, and a 401(k).

Qualifications

• 5–8+ years of experience in product marketing, preferably within automotive.
• Strong understanding of automotive products, vehicle technology, EVs.
• Exceptional storytelling and communication skills.

Responsibilities

• Partner with teams to understand products and identify storytelling opportunities.
• Develop product positioning and marketing content strategies.
• Lead go-to-market planning for launches and product updates.
• Monitor market trends and competitor activity.

Skills

Product marketing experience

Understanding of automotive products

Exceptional storytelling skills

Project management

Communication skills

Job description

ABOUT SLATE: At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

Product Marketing Manager

This role will shape how consumers understand and engage with our products, features, and accessories. It works cross‑functionally with engineering, manufacturing, design, accessories, communications, and marketing teams to uncover compelling product stories and translate complex automotive and technical concepts into clear, engaging marketing communications. The individual will identify and evaluate marketing opportunities across the organization, build strong working relationships with internal stakeholders, and partner closely with creative, brand, communications, and production teams to bring campaigns and launches to life from concept through execution.

Responsibilities

• Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators and identify compelling storytelling opportunities.
• Develop product positioning, messaging, content strategy, and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
• Own the marketing brief process end‑to‑end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
• Translate complex automotive and technical concepts into simple, compelling consumer‑facing narratives.
• Lead go‑to‑market planning for launches, product updates, feature rollouts, and new accessories—from strategy through execution.
• Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
• Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.

Qualifications

• 5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
• Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
• Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
• Experience managing cross‑functional projects and collaborating with both creative and technical teams.
• Proven ability to develop product positioning and go‑to‑market strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable operating in fast‑paced, evolving environments.

Additional Requirements

• Some travel required, as needed, to Slate locations, events, and shoots.
• Applicants must be authorized to work in the United States on a permanent basis; visa sponsorship is not available.

Compensation and Benefits

• Base Pay Range (Annual): $108,877.00 – $136,096.50 USD.
• Additional compensation may include equity program and/or a discretionary annual incentive program, subject to applicable rules.
• Benefits include medical, dental, vision, life insurance, disability insurance, vacation, and 401(k).

Slate is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure, and life experiences. Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].