Product Marketing Manager

United Tech; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

20 paid vacation days

100% medical insurance coverage

Sports and equipment reimbursement

Team building events and merch

Professional development support

Job summary

United Tech is seeking a Product Marketing Manager to own the full marketing funnel from landing pages to onboarding to offers. You will run structured experiments, automate analytics, and drive revenue impact across Meta, Snapchat, TikTok, and Google.

You will work with analytics, product, design, and engineering teams to turn data into measurable outcomes, conducting dozens of A/B tests monthly and owning growth end-to-end. Flexible remote options are available with a Kyiv hub presence.

Qualifications

• 2+ years of experience in Product Marketing or Growth roles.
• Proven ability to analyze and optimize web funnels.
• Hands‑on MarTech experience and analytics integrations.
• Familiarity with analytics tools and core marketing metrics.
• Strong cross‑functional collaboration and communication.
• Ability to drive data‑driven decisions and own initiatives.

Responsibilities

• Run landing page tests: design, log results, iterate on hypotheses, and plan the next round to improve ROMI.
• Automate analysis and reporting of experiment results.
• Localize landing pages as products launch in new markets.
• Regularly analyze competitors to optimize the funnel from Landing Page to Onboarding to Offer.
• Implement, improve, and maintain marketing automation and ad network integrations.
• Set up and maintain postback tracking for ad networks and internal analytics.
• Collaborate with analytics and frontend/backend teams to fix data quality issues.

Skills

Growth mindset

Web funnel optimization

Data‑driven decisions

Cross‑functional collaboration

Strong communication

Ownership attitude

Tools

AppsFlyer

Google Analytics

Tableau

Jira

Job description

We are looking for a Product Marketing Manager. In this role, you’ll own the full marketing funnel – from landing page to onboarding to offer – running structured experiments, driving MarTech automation, and squeezing more performance out of every touchpoint a user hits before they convert. You’ll work hands‑on with real budgets and real traffic across ad networks like Meta, Snapchat, TikTok, and Google, partnering closely with analytics, product, design, developers, and data engineering teams to turn data into measurable revenue impact. If you love digging into funnel metrics, running dozens of A/B tests a month, and owning your part of the growth story end to end, this is your seat at the table.

About the company:

We are a global IT product company shaping the future of real‑time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next‑gen mobile and web apps for the live‑streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide.

In this role you will

• Run landing page tests – design, log results, iterate on hypotheses, and plan the next round – to improve ROMI
• Optimize and automate the process of analyzing and reporting experiment results
• Localize landing pages as products launch in new markets
• Regularly analyze competitors to sharpen our marketing funnel from Landing Page to Onboarding to Offer
• Implement, improve, and maintain marketing automation: analytics, auto‑rules, postback delivery, and ad network integrations
• Set up and maintain postback tracking for ad networks and internal analytics
• Fix signal and data quality issues in collaboration with the analytics and frontend/backend development teams

It’s all about you

• 2+ years of experience as a Product Marketing Manager, Marketing Automation Manager, Growth Manager, or similar
• Experience analyzing and optimizing web funnels
• Hands‑on MarTech experience – setting up ad network and analytics integrations and verifying tracking accuracy
• Familiarity with key analytics tools (AppsFlyer, Google Analytics, Tableau) and core marketing metrics
• Comfortable with project management tools such as Jira
• English level B2 or above, spoken and written
• Strong communication skills and the ability to work effectively across teams
• Ability to critically analyze data and make data‑driven decisions
• Comfortable working in a dynamic environment while meeting deadlines
• Proactive, a fast learner, with strong critical thinking
• Strong sense of ownership – you drive initiatives from idea to result without waiting to be pushed

Would be a plus

• Experience implementing marketing automation end to end, including campaign management and creative work
• Strong analytical and structured thinking, with a working grasp of basic statistics and probability
• A growth mindset paired with sharp attention to detail and comfort collaborating closely with marketing, product, analytics, design and frontend/backend development teams

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly‑skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you! This role has a clear path forward to Product Marketing Team Lead, Web
• Performance‑oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge‑sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call
• Technical interview
• Test task
• Bar‑raising interview
• Reference check
• Offer