Product Marketing Manager

Maven Clinic; Texas; Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Hybrid work model

Parental leave (16 weeks)

Professional development stipend

401K matching

Health/dental insurance

Job summary

Maven Clinic seeks an experienced Product Marketing Manager to guide GTM strategy and enable sales across fertility, maternity, parenting, and pediatrics. You will craft campaigns with Sales and Demand Gen, develop compelling sales content, and build enablement assets to expand access to care.

As part of the GTM Narrative Team, you will partner with cross-functional groups to shape market messaging and drive adoption of Maven’s health solutions.

Qualifications

• 4+ years of product marketing experience, with emphasis on sales enablement or product strategy.
• Proven success driving all stages of the sales process.
• Ability to collect customer insights and translate them into strategic decisions.

Responsibilities

• Partner with Product Management to validate future product concepts via customer interviews and data analysis.
• Lead end-to-end product launches including messaging, assets, tiering, and cross-functional coordination.
• Develop and maintain sales decks, playbooks, battlecards, case studies, and other materials.

Skills

Product marketing

Sales enablement

Go-to-market

Storytelling

Presentations

Data analysis

Cross-functional collaboration

Public speaking

Entrepreneurial mindset

Job description

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• TIME 100 Most Influential Companies (2023, 2026)
• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• Fast Company Most Innovative Companies (2020, 2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

About the Role:

Maven is looking for an experienced Product Marketing Manager to join Maven’s GTM Narrative Team. In this role, you will help drive the company’s future growth path, informing prioritization of new markets and executing on the GTM vision, helping Maven deliver high quality health care in new ways (fertility, maternity, parenting, and pediatrics). In this role you will help define and execute the strategy Maven’s key market segments and channels. You will lead the development of our sales playbooks for new and existing sales verticals. As part of the Product Marketing team, you will collaborate with the Sales and Demand Generation teams to build targeted campaigns, craft impactful sales content, and co-develop engaging enablement content that educates and expands access to high quality health care.

What You’ll Do:

• Partner with Product Management to validate future product and feature concepts through customer interviews, research and analysis of user data, and convey net new features and functionality needs to effectively sell Maven’s solution into key markets and audiences.
• Lead product launches end-to-end — positioning, messaging, launch assets, tiering, and cross-functional coordination with Product, Clinical, Sales, and other Marketing teams
• Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and other customer-facing materials
• Build and maintain payer-, employer-, and partner-facing collateral that supports commercial conversations across prospects and existing clients
• Lead enablement sessions for our Sales Team and our entire Go-to-Market Team on new marketing and sales materials.
• Support RFP and proposal processes by contributing messaging, content, and subject matter expertise across product lines
• Serve as a primary point of contact for ad hoc sales deal support, and occasional renewal/QBR support
• Contribute to evolving Maven's core narrative and messaging, including supporting message-testing initiatives
• Evangelize our solutions at conferences, trade shows, to analysts, prospective customers, and channel partners.

What You’ll Bring:

• 4+ years of experience in product marketing with preference given to sales enablement or product strategy experience
• Proven success in driving all stage of the sales process
• Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
• Experience inspiring, influencing and effectively communicating with others
• Strong presentation skills with an eye towards design
• Has an Entrepreneurial spirit and approach to work
• Experience partnering closely with C-Suite executives on storytelling for public speaking opportunities.
• Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral.
• Comfortable with data, and collecting and analyzing data from a number of sources
• Business development experience a plus
• Experience in HealthTech or WorkTech is a plus

The base salary range for this role is $150,000 - $175,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in Boston, DC, Chicago, Seattle, and San Francisco, we encourage in-person collaboration by requiring team members to attend monthly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g. [e-mail]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [e-mail]. For general and additional inquiries, please contact us at [e-mail].