Product Marketing Manager

FDB (First Databank, Inc.); South San Francisco (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A leading healthcare information technology provider is seeking a Product Marketing Manager for their South San Francisco location. The successful candidate will drive the go-to-market strategy and collaborate with cross-functional teams to enhance marketing initiatives. Ideal candidates should have over 7 years of B2B marketing experience in healthcare IT and exceptional communication skills. This hybrid role also involves travel within the US for events and trade shows.

Qualifications

• 7+ years of B2B product marketing experience in healthcare IT or related field.
• Deep understanding of modern B2B marketing strategies required.
• Exceptional verbal and written communication skills for diverse audiences.

Responsibilities

• Drive comprehensive go-to-market strategy for assigned product lines.
• Lead integrated marketing campaigns using modern strategies.
• Define and track KPIs; report impact to stakeholders.

Skills

Go-to-market strategy leadership

Collaboration skills

Vendor management

Communication skills

Content creation

Continuous improvement mindset

Education

Bachelor’s degree in marketing, communications, business

Master’s degree (preferred)

Tools

Marketing automation tools

B2B marketing platforms

AI-powered tools

Job description

Overview

The Product Marketing Manager (PMM) is a strategic contributor responsible for the marketing success of FDB’s solutions. This role blends healthcare domain knowledge with modern B2B marketing expertise and requires translating complex clinical and software concepts into compelling stories that drive demand, engagement, and adoption. The position is hybrid, based in South San Francisco, CA or Carmel, IN.

We’re looking for people who are intelligent, productive, committed, and passionate about making a difference. You’ll join a healthcare information technology team turning drug and medical device data into knowledge used by hospitals, health plans, pharmacies, and healthcare decision makers worldwide.

Key Responsibilities

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
• Act as the marketing liaison with Product Management, Sales, Customer Success, and SMEs to align messaging, targets, and customer needs
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
• Design and execute integrated marketing campaigns using AI-powered tools, ABM platforms, marketing automation, and emerging B2B strategies
• Experiment with new digital formats and personalization to scale content and improve targeting
• Collaborate with digital and sales operations to ensure segmentation, scoring, attribution, and funnel optimization
• Lead launch planning and execution for new products and enhancements with cross-functional teams
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas
• Support partner and channel marketing collaboration where applicable
• Craft product narratives and thought leadership content; translate clinical, technical, and business concepts for diverse audiences
• Collaborate with internal SMEs and external vendors to deliver differentiated content
• Contribute to market research, customer interviews, competitive analysis, and trend assessments to ensure product-market fit
• Define and track KPIs such as pipeline contribution, MQLs, conversion rates, and campaign ROI; ensure attribution and funnel performance
• Use data to identify improvements, propose optimizations, and report impact to stakeholders

Required Skills

• Proven ability to lead go-to-market strategy for complex products, including clinical, regulatory, or high-value sales cycles
• Strong interpersonal and collaboration skills; experience influencing cross-functional teams and executives
• Experience managing external vendors, freelancers, and agencies
• Passionate and curious, with a drive for continuous improvement and innovation
• Comfort navigating ambiguity and evolving business needs
• Exceptional verbal and written communication skills, including executive and clinical audiences
• Ability to independently generate high-quality written content; hands-on writing role (not fully delegable to copywriters)

Required Experience

• 7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or related field
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools, and campaign measurement
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and related tools

Travel

• Travel within US 6–12 times per year for tradeshows, offices, or events

About FDB

FDB is a leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. We serve thousands of customers worldwide and offer solutions that transform medical knowledge into actionable insights to improve patient safety and healthcare outcomes. Visit www.fdbhealth.com for more information. We value Integrity, Respect, Responsibility, Teamwork, and Creativity.

FDB is an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, or any characteristic protected by law. For accommodation requests, please email [e-mail]. See our EEO policy and rights information on our site.