Product Marketing Manager

HireTalent; Remote; USD 80,000 - 100,000; Full time

Job summary

A leading real estate marketing firm is seeking a Product Marketing Manager to drive product strategies, working remotely. This role involves collaborating with various teams to enhance value propositions and managing key marketing products. The ideal candidate will have 6-8 years of B2B product marketing experience and a deep understanding of the Real Estate sector. Strong research and communication skills are essential. You'll help shape product messaging and support sales teams with relevant content and strategies.

Qualifications

• 6-8 years of experience in product marketing focused on B2B.
• Experience in the Real Estate industry with an understanding of different segments.
• Proven ability to develop cohesive value propositions driving customer engagement.

Responsibilities

• Work with teams to advance value propositions for marketing products.
• Develop a roadmap identifying industry challenges and strategies.
• Use research to refine marketing product positioning and messaging.

Skills

Product marketing

B2B products

Leadership

Research skills

Project management

Communication skills

Customer-centric approach

Job description

Job Title: Product Marketing Manager

Location: Remote

Duration: 06 Months

Description

• Will be working closely with the marketing, product development, business operation teams, and sales teams to advance value propositions for key Listing Marketing products and further develop the roadmap that identifies industry difficulties, competitive offerings, product fit and go-to-market strategies.
• Responsible for Showcase, an innovative premium listing to help agents stand out, and 3D Home, an interactive virtual tour and floor plan product. In this role you will be a key member of the marketing team passionate about growing both new and existing products.
• Develop a deep understanding of how our professional agent partners can use our consumer facing products to stand out and grow their business.
• Use research and metrics to build detailed value propositions that will influence and refine how marketing products show up to consumers and the impactful messages to get Agent customers to purchase the products.
• Partner with product teams to build the roadmap and a strategy that brings those products to market in new and effective ways.
• Partner with the operations team to guide the pricing and packaging options for different products.
• Coordinate the feedback loop with Sales team to iterate on the customer needs, concerns, and key motivations from input on the ground.
• Be responsible for crucial business goals that contribute to growth.
• Work hand in hand with the Field marketing specialist to optimize enablement materials for sales and customer success teams.
• Collaborate with growth marketing teams to help craft messaging, working together to identify assets and strategies that will effectively communicate a product’s value.
• Be the spokesperson for products internally, capturing support among the rest of the organization and pushing initiatives forward.

Minimum Qualifications

• 6-8 years of experience in product marketing, with a focus on B2B products from inception to launch.
• Experience in Real Estate industry with an understanding of the different segments and players.
• Proven ability to develop clear and cohesive value propositions and positioning to drive customer acquisition, utilization, and retention.
• Demonstrated leadership in ambiguous situations, building feedback loops across product, sales, and business operations.
• Strong research skills, capable of deriving deep insights from both qualitative and quantitative data.
• Excellent project management and communication skills, able to influence decisions through compelling data and cross-functional relationships.
• Adaptable and customer-centric, with a strategic, hypothesis-driven approach to problem-solving in a fast-paced technology environment.

About the Team

The team is on a mission to rewire the real estate transaction. This team is passionate about driving advertising products, including products that help agents grow their prospecting pool, expand their ability to win new business, and help their brand stand out. The Product Marketing and Field Marketing team builds the core value propositions of our products, influences the product roadmap and pricing decisions for our agent customers, and enables the sales teams through relevant content, training, and tools to support product and program readiness of our field teams.