Product Marketing Manager

eBay; San Francisco (CA); On-site; USD 75,000 - 130,000; Full time

Job summary

A global ecommerce leader is seeking a Product Marketing Manager to drive inbound and outbound marketing strategies. The ideal candidate has over 4 years of experience in product marketing with a background in e-commerce, focusing on buyer engagement and retention. This role requires strong analytical skills and the ability to work collaboratively with cross-functional teams. Competitive salary and benefits offered.

Benefits

Medical benefits

401(k) eligibility

Paid time off

Parental leave

Qualifications

• 4+ years of experience in product marketing.
• Strong background developing product and go-to-market strategies.
• Experience with buyer engagement and consumer mindset.

Responsibilities

• Responsible for product value proposition narrative and go-to-market strategy.
• Influence product roadmaps with market and customer insights.
• Manage go-to-market strategy for product launches.

Skills

Product marketing experience

E-commerce background

Strong communication skills

Data analysis skills

Job description

Product Marketing Manager – eBay

Join to apply for the Product Marketing Manager role at eBay.

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Team and the Role

eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy for end-to-end buyer experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team, focused on the Buyer Experience product and commercial teams. This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales/market teams.

To be successful you are an experienced Product Marketer with expertise in developing value propositions, positioning and driving adoption of new and existing tools and resources. You are also experienced in co‑creating go-to-market and marketing plans with cross-functional partners. Context in e‑commerce and small business is a benefit.

Responsibilities

• Responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe.
• Approach go-to-market in a holistic manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, building audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal across the product life cycle.
• Define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services.

Qualifications

• 4+ years of experience in product marketing.
• Strong background developing product and go-to-market strategies at e‑commerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
• Proven ability to drive innovation and execute projects with excellence.
• Success working collaboratively with cross-functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Compensation

Base pay range: $75,200 – $129,800, depending on location, skills and experience. Total compensation may include a target bonus and restricted stock units. Additional benefits include medical, financial and other benefits such as 401(k) eligibility, paid time off, parental leave and more.

EEO Statement

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status or disability. If you need accommodation, contact us at [e-mail].