Product Marketing Manager

Blacksmith; San Francisco (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, Vision, and Dental insurance

Competitive base + equity

Unlimited PTO

Annual offsite

Early-exercise stock options

12 weeks fully paid parental leave (US)

Job summary

Blacksmith, located in San Francisco, is seeking an individual to lead product messaging and sales enablement. Responsibilities include crafting compelling product narratives, guiding effective launches, and creating insightful content that resonates with customers and developers.

The ideal candidate values clarity, collaboration, and technical empathy while promoting the company's innovative CI solutions and fostering its unique culture. The role offers extensive benefits, including health insurance and unlimited PTO.

Qualifications

• Ability to translate technical depth into customer value.
• Collaborate with product and sales effectively.
• Create engaging educational content for developers.

Responsibilities

• Lead product launches with compelling messaging.
• Support sales with informative collateral.
• Write insightful blog posts and guides.

Skills

Technical communication

Sales enablement

Content creation

Project management

Job description

About Blacksmith

• We started by building infrastructure to run CI workloads really fast. Our first product helps companies run GitHub Actions substantially faster and cheaper by owning and operating our own global fleet of bare-metal machines rather than renting generic cloud VMs.

• Today, we orchestrate tens of millions of Firecracker VMs each month, running CI for 3,000+ companies and hit ~$10M in ARR in less than 2 years. We’ve more than tripled revenue since the start of 2026.

• We operate thousands of bare-metal machines across multiple regions, regularly schedule 100k+ vCPUs concurrently, and run a petabyte-scale Ceph cluster that we manage ourselves.

• We’ve raised $13.5M across Seed and Series A, led by Google Ventures (GV), and we’re intentionally building a small, but exceptional team.

• Blacksmith was founded by a team with deep systems and scaling experience, including building search/ads infrastructure at Faire, and operating large distributed systems at Cockroach Labs. Our GTM is led by Jon Boyer, formerly Head of Sales at Zapier.

• We’re now extending the same CI infrastructure into a broader platform: running agent sandboxes at scale and building our own background coding agent on top of it.

What you’ll own

• Product Positioning & Messaging

  • Translate technical depth into customer value and make complex infrastructure sound simple and compelling.

  • Partner closely with product and sales to ensure launches, demos, and decks speak the customer’s language.

• Launches & GTM

  • Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.

  • Define launch tiers and ensure every release has a crisp narrative and measurable impact.

  • Collaborate with engineering and founders on demos, blog posts, and social amplification.

• Sales Enablement & Collateral

  • Create collateral that converts, like case studies, one-pagers, decks, and battlecards.

  • Build a central source of truth for customer references and success stories.

  • Support the sales team with concise talk tracks, objection handling, and value messaging.

• Content & Thought Leadership

  • Translate customer problems into stories that resonate.

  • Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.

  • Partner with design and brand on visual storytelling that raises our aesthetic bar.

What we value

• Clarity: You can make a deeply technical concept understandable without dumbing it down.

• Taste: You care about quality, all the way from slide design to headline phrasing.

• Curiosity: You ask good questions and listen deeply to customers.

• Bias to action: You ship fast, iterate, and learn.

• Collaboration: You work fluidly with founders, engineers, and designers.

• Technical empathy: You don’t need to code, but you understand how developers think.

Compensation and benefits

• Medical, Vision, and Dental insurance.

• Competitive base + equity.

• Unlimited PTO.

• Annual offsite.

• Early-exercise stock options

• 12 weeks fully paid parental leave (US)