Product Marketing Manager

Everlaw; Oakland (CA); Hybrid; USD 141,000 - 179,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision coverage

401(k) with company match

Hybrid with regular work-from-home

Job summary

Everlaw is seeking a Product Marketing Manager to define and execute the go-to-market strategy for core legal audiences in a hybrid Oakland, CA role. You will translate platform capabilities into customer value, drive multi-channel campaigns, and influence product prioritization across teams for revenue growth.

You bring 4+ years in B2B product marketing or related fields, strong storytelling, and an ability to partner cross-functionally to deliver impact.

Qualifications

• At least 4 years in B2B product marketing, solutions marketing, product management, or related roles (or 3 years in management consulting).
• Ability to translate technical product capabilities into customer value and enterprise buyer messaging.
• Customer-centric mindset with a track record of articulating platform capabilities to solve real customer problems.
• Exceptional storytelling and strong written/verbal communication across internal and external audiences.
• Strong analytical skills to turn market research into actionable insights.
• Proven ability to build cross-functional partnerships and influence without authority.
• Authorized to work in the United States; visa sponsorship not provided at this time.

Responsibilities

• Own go-to-market strategy for legal teams, including messaging, positioning, battlecards, and sales materials for enterprise sales.
• Execute product launches for the legal audience; develop launch campaigns and manage go-live coordination.
• Partner with Demand Gen and Content to develop omni-channel campaigns and collateral to build thought leadership and pipeline.
• Research legal team needs and competitor approaches to identify differentiators and drivers of purchasing decisions.
• Collaborate with Product and GTM on prioritization and alignment on investments and competition.

Skills

B2B product marketing

Storytelling

Cross-functional collaboration

Analytical thinking

Customer-centric mindset

Executive communication

Strategic GTM

Education

MBA

JD

Tools

Marketing automation

CRM

Product messaging

Job description

## The RoleWe are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.**This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.**### What you'll do* Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.* Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.* Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.* Research legal team needs and competitor approaches to identify where we're different and what drives buying decisions.* Collaborate with Product and GTM on product prioritization and align on where we should invest and how to compete.### About You* You have at least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting* You have demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers.* You bring a customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems.* You are an exceptional storyteller with strong written and verbal communication skills across both internal cross-functional teams and external audiences.* You possess strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights.* You excel at building strong cross-functional partnerships and influencing teams without direct authority to drive programs to completion.* You are authorized to work in the United States. Please note that at this time, Everlaw is not sponsoring U.S. employment visas for this role.Bonus points* You hold a Professional Degree, MBA, or JD.* You have prior experience working in or serving the legal sector.Think you're missing some of the skills and are hesitant to apply? We do not believe in the 'perfect' candidate and encourage you to apply if you feel you can bring value to our team. We often revisit candidates who may have applied for a different role if something comes up that's a better fit.## The Team – MarketingThe Marketing team shapes how Everlaw shows up in the world and connects the company's mission with the audiences it serves. Across brand, demand generation, product marketing, customer marketing, content, web, design, communications, and public relations, the team turns complex ideas and customer successes into compelling stories and experiences. This work builds awareness, earns trust, and helps more organizations discover a better way to approach their most consequential legal work.## Total Rewards & BenefitsThe expected salary range for this role is $141,000–$179,000. Final salary depends on factors including the candidate's experience and skills, and the base pay range is subject to change. This role is also eligible for equity and the benefits below.Health & well-being* Comprehensive medical, dental, and vision coverage* Flexible Spending Accounts for health and dependent care expenses* Membership to Modern Health to support mental health and wellness* Paid parental leave* Company-sponsored life and disability insuranceFinancial rewards* Competitive equity grants, so you share in Everlaw's long-term growth* 401(k) plan with company matching of up to 4% of eligible annual compensationGrowth & everyday perks* 17 paid vacation days, 11 federal holidays, and paid sick leave* Four \"Everlawlidays\" (additional paid company-wide days off) per year* Annual allocation for learning & development and relevant professional membership dues* Hybrid work with regular work-from-home days and flexibility for life's logistics* Monthly home internet reimbursement, plus a stipend for your desk setup* Catered lunch each workday, plus snacks and company-wide events in our officesAbout Everlaw: When a lawsuit or investigation happens, teams must comb through vast amounts of electronic evidence — emails, documents, chats, files — to find what matters. That work is not a side task but the case itself, and where most of the time and money in litigation goes. Everlaw is the litigation and investigation management platform changing that, using AI to turn mountains of messy data into the handful of facts that win or lose a case, compressing weeks of work into hours.We're the kind of place that's ranked #1 on G2 in our category and named a Great Place to WorkTM by our own team. So if you want a front row seat to an industry in transformation, career-defining work you'll be proud to tell people about, and real upside at a company in control of its own destiny, we'd love to get to know you.