Product Marketing Manager

Evvy; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Flexible PTO

Learning and development budget

Health, dental, and vision insurance

401(k) plan (Roth and traditional)

Monthly team events

Free Evvy membership

Paid parental leave

Job summary

Evvy, a precision women’s health company in New York, seeks a Product Marketing Manager to own positioning, messaging, and market strategy across consumer, clinician, and partner channels. You’ll work with founders to translate complex science into compelling stories and develop cross-functional assets that drive adoption and trust.

The role is hybrid, based in NYC, with in-person collaboration four days a week and one remote day, reporting to the product marketing function as part of Evvy’s

Qualifications

• 5+ years in product marketing, preferably in consumer health/brand.
• Exceptional writing that makes complex science urgent and personal.
• Experience building audience-specific messaging frameworks for diverse audiences.

Responsibilities

• Own positioning and messaging across Evvy's product portfolio.
• Build audience-specific messaging frameworks for consumers, clinicians, and partners.
• Lead go-to-market strategy for new products and features.
• Act as source of competitive positioning and track market trends.
• Translate positioning into channel assets with briefs, landing pages, email copy, and sales collateral.
• Develop materials for clinical and B2B2C partnerships with healthcare providers.
• Continuously monitor consumer sentiment and emerging science to sharpen messaging.

Skills

Strong writing

GTM strategy

Audience messaging

Cross-functional collaboration

Brief creation

Ownership & initiative

Job description

For our full list of open jobs, please see our job board at https://jobs.ashbyhq.com/Evvy

About Evvy

At Evvy, we believe the female body shouldn’t be a medical mystery.

We are a precision women’s health company leveraging the vaginal microbiome to improve outcomes across a woman's lifespan. Backed by $30M+ from leading investors, we serve over 100,000 patients and 3,000 providers nationwide with our validated Vaginal Microbiome Test and AI-powered personalized care platform.

Through this work, we have built the world’s largest dataset on the vaginal microbiome — a proprietary foundation that will drive breakthroughs in infertility, preterm birth, gynecological cancers, and beyond.

Evvy is a generational opportunity in women's health — and we're at the inflection point.

• We’ve built a dataset no one has. Evvy has generated the world’s largest vaginal microbiome dataset from 100,000+ patients, uncovering novel biological markers underlying women’s health conditions that collectively cost the healthcare system $180B+ annually.
• Validated, AI-first platform. We’ve built a comprehensive testing and care platform that unlocks personalized treatment pathways for each patient. Our work is supported by research published in major peer-reviewed journals and presented at major clinical conferences (including ACOG, ASRM, IDSOG, and more).
• Proven traction, massive opportunity. We serve 100,000+ patients and 3,000 providers nationwide, with rapidly growing revenue and an expanding suite of diagnostics and treatments to improve outcomes across condition areas. We've only scratched the surface.
• Top tier team, investors, and partners. Our world-class team is backed by industry leading investors, including General Catalyst, Left Lane Capital, US Fertility, Catalio Capital, and Labcorp.

We're looking for high-horsepower, mission-driven people who find it unacceptable that the female body is still a medical mystery — and want to help change that.

About the Role

We’re looking for a Product Marketing Manager to own how Evvy's products are positioned, messaged, and brought to market — across the consumers who buy them, the clinicians who recommend them, and the partners who distribute them.

This is a craft role with real scope. You'll work directly with Evvy's founders on the narratives that define the company — not just product-level messaging, but the arguments we're making to the world about women's health, what's been missing, and why it matters.

The best person for this job is an exceptional writer and thinker who can translate complex science into messaging that moves people — and who can do it across audiences that require completely different approaches without losing the thread of what makes Evvy Evvy.

Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

What You'll Do

• Own positioning and messaging across Evvy's product portfolio — developing the core narratives, USPs, and claims that articulate what each product does, for whom, and why it matters
• Build audience-specific messaging frameworks that work for consumers, healthcare providers, and B2B2C partners — without requiring three different brands to do it
• Lead GTM strategy for new products and features: defining the audience, the message, the channel strategy, and the success metrics
• Be the source of truth on competitive positioning — tracking the market, the science, and the messaging landscape closely enough to know when we need to evolve
• Partner with growth, creative, and clinical teams to translate positioning into channel-specific assets — briefs, landing pages, email copy, sales collateral, HCP-facing materials
• Develop the materials that support Evvy's clinical and B2B2C partnerships — including how we show up with healthcare providers who need to trust us before they refer patients
• Incessantly track consumer sentiment, emerging science, and the competitive landscape to inform and sharpen our messaging over time

What We're Looking For

• 5+ years in product marketing, with meaningful experience at a consumer health, wellness, or science-forward brand
• An exceptional writer — you can make complex science feel urgent and personal, and you know the difference between messaging that informs and messaging that converts
• Experience developing audience-specific messaging frameworks across meaningfully different audiences — consumer and clinical is a genuine plus
• Strong GTM instincts: you've taken products to market, owned the strategy end-to-end, and can point to what worked and why
• Comfortable working cross-functionally across growth, clinical, creative, and partnerships — you know how to write a brief that actually inspires and a framework that actually gets used
• High agency — you identify what needs to happen, figure out how to make it happen, and drive it to completion without waiting for perfect information

Working at Evvy

Evvy is a primarily in-person team based in New York, NY with a strong culture of collaboration and connection. We work from the office 4 days a week (Wednesdays remote), and we genuinely enjoy spending time together: team dinners, happy hours, and shared wins are part of the rhythm here.

Our Values

Start with the why. We tie everything back to a user need or company goal.

Figure it out. We take initiative, embrace ambiguity, and build from first principles.

Create win-wins. We solve problems with patients, partners, and the business in mind.

Own it to the end. We close every loop and take pride in the details.

Stay eleven steps ahead. We anticipate, plan, and act with foresight and speed.

Company Benefits

• Flexible PTO
• $1K learning and development budget
• Health, dental, and vision insurance, plus HSA plans
• 401(k) plan (Roth and traditional)
• Monthly team events
• Free Evvy membership
• Paid parental leave

Evvy is an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, gender, sexual orientation, age, disability, or other protected characteristics.

All communications will come from an @evvy.com email address.