Product Marketing Manager

Arta Finance; Mountain View (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive salary & benefits

Health insurance

High deductible health plan + HSA

Parental leave (20 weeks)

PTO 17 days

Dynamic work environment

Job summary

Arta Finance in the Bay Area seeks a strategic, data-driven Product Marketing Manager to lead our B2C go-to-market for innovative investment platforms across the US and Singapore.

You'll translate complex investments into accurate, compliant, member-facing content on tight weekly deadlines, shape scalable marketing strategies, and align messaging for both consumer and partner networks while collaborating with Compliance, Investment Research, and Design teams.

Qualifications

• 5+ years of product marketing experience in wealth management, fintech, or alternative investment platforms.
• Experience marketing to both B2C and enable B2B partners.
• Strong understanding of sophisticated financial products and regulatory considerations.
• Hands-on, execution-focused with deadline-driven mindset.
• Ability to translate complex product content into compelling member-facing copy.
• Experience working with legal and compliance teams to ship compliant content.

Responsibilities

• Own end-to-end B2C go-to-market strategy for new financial products across US and Singapore.
• Manage product content pipeline: brochures, webinars, specs, timelines, and in-app pages.
• Develop lifecycle campaigns and activation/retention content.
• Create educational white papers and explainers for trust and adoption.
• Define positioning and messaging compliant with regulations.
• Leverage AI tools to speed content production and scale marketing ops.
• Audit onboarding and run A/B tests to improve activation.
• Collaborate with Product, Compliance, Investment Research, Design, Email Ops, and Client Advisory.

Skills

Product marketing

Go-to-market strategy

Content creation

Lifecycle marketing

Data-driven

AI fluency

Regulatory/compliance

Cross-functional collaboration

Tools

Marketing automation

CRM systems

Job description

The Company

At Arta Finance, we are product builders, machine learning researchers, finance professionals, and business leaders determined to create a better way to manage our financial lives. The future of finance is technology—relentlessly user-focused, elegant, and bordering-on-magical. We apply deep tech to help people enjoy more successful financial lives—and we believe we can have fun doing it.

If you’ve ever wondered whether your money is working as hard as you are, or thought there must be a better way to pursue your financial goals, we want to hear from you.

The Role

We are looking for a highly strategic, creative, and data-driven Product Marketing Manager to join our team in the Bay Area. In this role, you will lead the B2C go-to-market strategy, driving growth, trust, and adoption for Arta's advanced investment platform across our US and international (Singapore) markets. Your primary mission is to be the translation layer between our investment desk and our members: turning genuinely complex but invaluable investments - structured products, alternatives, and AI-driven portfolios - into accurate, compliant, and compelling member-facing content, on hard weekly launch deadlines. You will often be the person who understands a product well enough to explain it before anyone else can.

This is a high-velocity role: Arta launches new investment products weekly, each with hard commitment and funding deadlines, and you will own the marketing motion that gets them to market accurately and on time. Importantly, you will design these B2C marketing strategies, educational flywheels, and positioning frameworks with scalability in mind, ensuring that our consumer insights and messaging successes directly inform and empower our growing B2B business and external partner networks.

What You Will Do

• B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments (ie Private Equity, Venture Capital, Real Estate, etc.), Structured Products, and AI-driven portfolio tools—across both US and Singapore offerings.

• Product Content & Launch Operations: Own the recurring product content pipeline—brochures, webinars, product specifications, timelines, and in-app product pages—working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles.

• Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention.

• Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content (e.g., "New to Structured Products?") that demystify sophisticated strategies and build the trust flywheel.

• Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust. Act as steward of Arta's brand voice across all member-facing content.

• AI-Native Workflows: Use and build AI tools (agents, skills, automated review workflows) to accelerate content production, improve accuracy, and scale marketing operations—and document processes so they're repeatable by the broader team.

• Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data.

• Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey.

• Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.

Who You Are

• Experience: 5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms.

• The B2C-to-B2B Lens: You have deep roots in consumer marketing but possess the strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners.

• Wealth & Alts Literacy: You understand the nuances of sophisticated financial products (e.g., private markets, exotic derivatives and their mechanics—and tax-aware investing) and know how to talk about them legally and compellingly. You can sit with a trader, understand a new trade idea the day it's priced, and write a member-ready copy about it that's correct on the first pass. Prior alts/derivatives marketing experience strongly preferred over general fintech.

• Execution Mindset: You are highly hands-on and thrive in a fast-paced, deadline-driven environment. You know when to roll up your sleeves to write copy and build assets, and when to zoom out for high-level strategy.

• Operational Rigor: You are meticulous with details—product terms, deadlines, and figures—and comfortable owning recurring publishing workflows where errors have real member impact.

• Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data, run A/B copy tests, and constantly iterate on the activation funnel.

• AI Fluency: You actively use AI tools in your daily work and are excited to build automated, AI-assisted marketing workflows rather than just consume them.

• Regulatory Comfort: Experience working alongside legal and compliance teams to ship creative, impactful marketing within a highly regulated landscape, including securing approvals for member-facing communications.

• Global Perspective (nice to have): Experience marketing financial products across jurisdictions (US and APAC/Singapore).

Note: We require at least one in-person interview before making our offer decision. For remotely located candidates, we may request you to visit the Mountain View HQ to meet the team. Depending on your location, you will meet our team member based in NY/New Jersey.

Interview Integrity Notice

To ensure a fair and accurate assessment, candidates are expected to complete all interview exercises independently, without the use of external assistance or AI tools. Arta may, with your consent, request that you share your full screen during technical portions of the interview to verify your work environment. Interviewers may also, with your consent, ask you to temporarily disable virtual backgrounds or filters to confirm your identity and maintain interview integrity. These steps are voluntary, used only for real-time verification, and do not involve recording, storing, or accessing any information beyond what you choose to display during the session.

What We Offer

• A competitive salary and benefits package, with ample opportunities for growth and advancement

• A vibrant and dynamic work environment where innovation, collaboration, and continuous learning are highly valued

• The opportunity to work with a diverse and talented team of industry experts, passionate about shaping the future of finance

• Robust health insurance offering for you and your family

• High deductible health plan available with health savings account contribution

• 20 weeks of parental leave

• 17 days PTO annually

Arta's Compensation Philosophy

We determine your salary based on factors including your interview performance, job-related skills, experience, and relevant education or training. Our offers are based on salary bands that are updated periodically using market benchmarks and consider geographic location as well (for example, higher cost regions like San Francisco or New York). If you are presented with an offer, we will review the base salary, benefits, number of options, notional option value and strike price. We would like to know if you accept our offer within 7 days.
Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.
IC I: $110,000-$180,000
IC II: $160,000-$230,000
IC III: $180,000-$300,000