Product Marketing Manager

Everlaw; Michigan; Hybrid; USD 141,000 - 179,000; Full time

Benefits offered by this job

Health coverage

Dental & vision insurance

401(k) plan with company match

Hybrid work schedule

Paid time off

Job summary

Everlaw is seeking a Product Marketing Manager to define and execute the go-to-market strategy for its core legal audiences and drive sales growth. You will connect platform capabilities to customer value, craft compelling messaging, and lead campaigns in collaboration with marketing and product teams.

The role is full-time, exempt, based in Oakland, CA with a hybrid schedule (in-office M/W/Th; option to work from home Tu/Fr).

Qualifications

• 4+ years in B2B product marketing, solutions marketing, product management, or related marketing roles, or 3+ years in management consulting

Responsibilities

• Define go-to-market strategy for Everlaw's legal audience, including messaging, positioning, battlecards, and sales materials.
• Execute product launches for the legal audience, developing launch campaigns and sales enablement.
• Partner with Demand Gen and Content to create omni-channel campaigns and customer-facing collateral.
• Research legal team needs and competitive approaches to identify differentiators and buying drivers.
• Collaborate with Product and GTM on prioritization and investment decisions.

Skills

Go-to-market

messaging

Storytelling

Cross-functional collaboration

Job description

The Role

We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.

This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

What you’ll do

• Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
• Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
• Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
• Research legal team needs and competitor approaches to identify where we’re different and what drives buying decisions.
• Collaborate with Product and GTM on product prioritization and align on where we should invest and how to compete.

About You

• You have at least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting
• You have demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers.
• You bring a customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems.
• You are an exceptional storyteller with strong written and verbal communication skills across both internal cross-functional teams and external audiences.
• You possess strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights.
• You excel at building strong cross-functional partnerships and influencing teams without direct authority to drive programs to completion.
• You are authorized to work in the United States. Please note that at this time, Everlaw is not sponsoring U.S. employment visas for this role.

Bonus points

• You hold a Professional Degree, MBA, or JD.
• You have prior experience working in or serving the legal sector.

The Team – Marketing

The Marketing team shapes how Everlaw shows up in the world and connects the company’s mission with the audiences it serves. Across brand, demand generation, product marketing, customer marketing, content, web, design, communications, and public relations, the team turns complex ideas and customer successes into compelling stories and experiences. This work builds awareness, earns trust, and helps more organizations discover a better way to approach their most consequential legal work.

Total Rewards & Benefits

The expected salary range for this role is $141,000–$179,000. Final salary depends on factors including the candidate’s experience and skills, and the base pay range is subject to change. This role is also eligible for equity and the benefits below.

Health & well-being

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Accounts for health and dependent care expenses
• Membership to Modern Health to support mental health and wellness
• Paid parental leave
• Company-sponsored life and disability insurance

Financial rewards

• Competitive equity grants, so you share in Everlaw’s long-term growth
• 401(k) plan with company matching of up to 4% of eligible annual compensation

Growth & everyday perks

• 17 paid vacation days, 11 federal holidays, and paid sick leave
• Four “Everlawlidays” (additional paid company-wide days off) per year
• Annual allocation for learning & development and relevant professional membership dues
• Hybrid work with regular work-from-home days and flexibility for life’s logistics
• Monthly home internet reimbursement, plus a stipend for your desk setup
• Catered lunch each workday, plus snacks and company-wide events in our offices

About Everlaw: When a lawsuit or investigation happens, teams must comb through vast amounts of electronic evidence — emails, documents, chats, files — to find what matters. That work is not a side task but the case itself, and where most of the time and money in litigation goes. Everlaw is the litigation and investigation management platform changing that, using AI to turn mountains of messy data into the handful of facts that win or lose a case, compressing weeks of work into hours.

We’re the kind of place that’s ranked #1 on G2 in our category and named a Great Place to Work™ by our own team. So if you want a front row seat to an industry in transformation, career-defining work you’ll be proud to tell people about, and real upside at a company in control of its own destiny, we’d love to get to know you.

About Everlaw

At Everlaw, you’ll shape how AI re-wires the legal industry, at a category-leading business built on a mission to illuminate the truth.

Everlaw is an equal opportunity employer. We pride ourselves on having a diverse workforce and we do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We respect the gender, gender identity and gender expression of our applicants and employees, and we honor requests for pronouns. It is our policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, including the California Equal Pay Act. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We collect and process the personal information you provided along with your job application in accordance with our Applicants Privacy Notice and Notice at Collection.

When preparing to engage with Everlaw as a candidate, you may use AI tools for research, polishing application materials, and interview prep. However, any assessments (unless explicitly stated), remote interviews or live interviews must be completed independently without AI support. By submitting your application, you agree to adhere to these rules. Here’s the link to our full policy, and please reach out with any questions!