Product Marketing Manager

Zoom; Dover (DE); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a hands-on product marketing contributor to shape how SMBs, solopreneurs, and independent creators discover the Zoom AI Productivity Suite. You will end‑to‑end produce demos, tutorials, social content, and web copy while tying outcomes to product growth.

In a hybrid work model, you will own content from scripting through publication, use AI tools to iterate quickly, and build a scalable distribution engine across TikTok, YouTube, X, Reddit, LinkedIn, and more.

Qualifications

• 5+ years of product marketing, content marketing, growth marketing, or related roles.
• Strong product instincts to translate problems into credible product stories for SMB audiences.
• Hands-on fluency with AI tools for research, scripting, video, and content iteration.
• Experience creating and publishing end-to-end product content (demos, tutorials, social, emails, web).
• Understanding of audiences across TikTok, Instagram Reels, YouTube, X, Reddit, LinkedIn.
• Proven ability to build from scratch a content/distribution system and drive growth.
• Experience at AI-native, SaaS, productivity or creator-product company preferred.

Responsibilities

• Develop deep knowledge of the Zoom AI Productivity Suite, its users, problems, and advantages.
• Define positioning and messaging focusing on user problems and outcomes.
• Create and ship end-to-end product content: demos, tutorials, comparisons, social posts, emails, and web copy.
• Use AI tools across research, scripting, demo creation, editing, and iteration.
• Build a repeatable content/distribution engine and make independent prioritization calls.
• Plan and distribute platform-native content across TikTok, Instagram Reels, YouTube, X, Reddit, LinkedIn.
• Engage with third-party platforms and communities to build credibility and drive trials.
• Track engagement, trial, and adoption signals to improve product stories and CTAs.
• Partner with PMs, designers, engineers, and marketing to keep stories accurate.

Skills

Product marketing

Content marketing

Growth marketing

Social content

AI tools proficiency

End-to-end content creation

Job description

What You Can Expect

This is a hands-on individual contributor role at the intersection of product marketing, organic growth, and AI-native content creation. You will shape how small and medium-sized businesses, solopreneurs, independent creators, and smaller teams discover and understand the Zoom AI Productivity Suite. You will personally take ideas from product insight through scripting, recording, editing, publishing, and measurement. This is an opportunity to build a content and distribution system from the ground up and see how your work contributes directly to product growth.

About the Team

The Zoom AI Productivity Suite team is building a new AI-native way to work, helping users move faster from conversation and ideation to polished, editable deliverables they can act on. As the product grows, this role will help more users understand its value and adopt it in their daily work. We are a product-led team looking for someone with sharp product judgment, hands‑on content execution, and a genuine understanding of how people work and what earns their attention.

Responsibilities

• Develop deep, working knowledge of the Zoom AI Productivity Suite, including who uses it, what problems it solves for small and medium-sized businesses and independent creators, how it compares to alternatives, and where its real advantages lie.
• Define and maintain positioning and messaging that starts with the user problem, not the feature list, and translates product capabilities into clear, specific, outcome‑oriented value.
• Personally create and ship end‑to‑end product content, including short‑form demos, screen recordings, tutorials, comparisons, social posts, emails, and web copy, from initial concept through publication and measurement, without depending on an agency or production team.
• Use AI tools fluently across the full content workflow, including research, ideation, scripting, demo creation, editing, and rapid iteration, to move quickly without sacrificing quality.
• Build a repeatable content and distribution engine from the ground up, making independent prioritization calls and driving execution without waiting for a fully developed brief or established process.
• Plan and distribute platform‑native content across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn, matching format and depth to the expectations of each audience and the stage of the funnel.
• Identify and engage with third‑party platforms, software‑review sites, benchmark leaderboards, and vertical communities to build product credibility, drive discovery, and generate trial.
• Track what is working using engagement quality, trial, subscription, and adoption signals, then use those findings to improve product stories, content formats, and calls to action.
• Partner closely with product managers, designers, engineers, and marketing partners to keep product stories accurate and move content at the pace of product development.

What We’re Looking For

• 5+ years of experience in product marketing, content marketing, growth marketing, social content, with a focus on digital products such as SaaS, AI tools, productivity platforms, or creator products, or equivalent experience.
• Strong product instincts: the ability to identify the most important user problems, recognize genuine product differentiators, and turn those insights into product stories that are simple, specific, and credible, particularly for small and medium-sized business audiences, solopreneurs, independent creators, and smaller teams.
• Hands‑on fluency using AI tools for research, ideation, scripting, demo creation, video editing, and content iteration, not just familiarity with the tools but practical comfort shipping work with them.
• Demonstrated ability to personally create and publish work end‑to‑end, including short‑form product videos, screen‑recorded demos, and social content created to market and explain digital products.
• Strong understanding of how audiences, content formats, and distribution dynamics differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn, with demonstrated depth on at least some of these platforms.
• A track record of building from scratch: cold‑starting a content channel, a product launch, or a distribution system, and driving it forward through ambiguity without waiting for established processes. Candidates who have built and grown their own relevant content channels with measurable results are also encouraged to apply.
• Experience at an AI‑native, SaaS, productivity, or creator‑product company is preferred, though not required if the work itself demonstrates the right instincts and execution ability.

Salary Range or On Target Earnings:

Minimum:

$76,800.00

Maximum:

$186,200.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

Anticipated Position Close Date:

09/11/26

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person is indicated in the job description/posting.

Benefits

As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed.

Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement (https://www.zoom.com/en/trust/candidate-privacy-statement/) for more information of how we use your data.

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We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines