Product Marketing Manager

Lawson Products; Chicago (IL); Hybrid; USD 111,000 - 133,000; Full time

Benefits offered by this job

401k plan

Health, dental, and vision insurance

Paid holidays

PTO

Job summary

Lawson Products is seeking a strategic Product Marketing Manager to drive revenue growth through product launch campaigns and cross-functional collaboration. The role connects Product, Field Sales, Advertising Channels, and Lead Generation, grounding efforts in competitive intelligence and performance data.

The office is based in Chicago with a hybrid work model requiring three days in the office and two remote days.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven track record of developing and executing successful field marketing campaigns.
• Experience in product marketing or experiential marketing.
• Strong budgeting, metrics tracking and execution experience.

Responsibilities

• Develops and implements comprehensive product marketing campaigns aligned with sales goals and marketing strategy.
• Partners with Product, Category Management, and Sales to drive revenue growth through campaigns.
• Manages launch logistics and campaign communication for new and existing products.
• Aligns marketing programs with sales initiatives, product launches, and promotions to boost productivity.
• Supports integrated lead generation strategies and creates clear campaign briefs.
• Travel up to 20% across North America to industry events and customer sites.

Skills

Cross-functional leadership

Campaign planning

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Since 1952, Lawson Products has worked hard to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.

We are seeking a strategic and commercially minded Product Marketing Manager for Lawson Products and Kent Automotive who supports revenue growth by leading product launch campaigns and programs. This role serves as a connector between Product, Field Sales Team, Advertising Channels, and Lead Generation, translating business priorities into coordinated marketing campaigns grounded in competitive intelligence, customer insights, and performance data.

Our corporate headquarters is located in Chicago, IL. This role operates on a hybrid work model; employees spend three days working in the office and two days working remotely. We offer 401k plus vision, dental and medical benefits, as well as a paid holiday and PTO package.

Responsibilities

Product Launch Strategy & Planning

Develops and implements comprehensive product marketing campaigns, aligning sales goals and integrated marketing strategy to support the annual Value Creation Plan.

Conceptualizes and executes product marketing initiatives, including, but not limited to, company product introduction, promotion, and commercialization on websites.

Manages all aspects of launch logistics and campaign communication.

Improves lead flow and conversion, driving collaboration between marketing and sales leadership.

Creates a cohesive omnichannel experience that seamlessly integrates online and offline touchpoints, making data-driven adjustments to product campaigns in collaboration with the Ecommerce team.

Travel is required to attend industry events and support sales/product initiatives.

Product Marketing Support

Serves as the strategic marketing partner to Product and Category Management.

Cultivates a quarterback-like partnership with Product, orchestrating requests and communicating campaign plans to ultimately drive revenue growth.

Aligns marketing programs with sales initiatives, product and service launches, and promotional priorities.

Ensures marketing efforts support sales productivity and customer acquisition.

Aligns brand advertising, digital campaigns, and product/service-specific initiatives.

Supports integrated lead generation strategies aligned with revenue targets.

Creates campaign briefs with clarity, consistency, and performance focus.

Special Project Implementation

Processes documentation and structure development of new and existing cross‑functional programs, including, but not limited to: New Product Launch; Product Relaunch; Toolbox; Promotions; Shop Solutions; and Seasonal Essentials.

Market & Competitive Research

Leads Marketing Research Initiatives To Inform Strategy, Including

• competitive analysis
• market trends and category insights
• customer segmentation and buying behavior

Monitors competitive positioning and adjusts marketing strategies accordingly.

Remains current on industry trends and best practices in product marketing.

Performance & Revenue Impact

Establishes measurable objectives tied to pipeline contribution and revenue growth.

Evaluates marketing performance across campaigns.

Presents strategic insights and recommendations to marketing and senior leadership.

Refines strategies continuously, based on performance data and market changes.

Additional duties as assigned.

Qualifications & Requirements

• Bachelor's degree (B.A.) in Marketing, Communications, or a related field, with a minimum of 7 years of specific experience in product marketing, experiential marketing, or similar role, or an equivalent combination of education and experience.
• Proven track record of developing and executing successful field marketing campaigns that deliver measurable results tied to revenue
• Extensive experience in campaign planning and management, including budgeting, metric tracking and execution
• Strong experience supporting product marketing and sales organizations
• Excellent communication, collaboration, and interpersonal skills with the ability to work with and effectively influence internal and external stakeholders
• High degree of proactivity and organization
• Strong analytical skills with the ability to collect, track, map, and analyze data and translate insights into increased campaign effectiveness
• Ability to work independently and manage multiple projects simultaneously
• Excellent cross-functional leadership
• Ability to travel 20% of job, throughout North America as needed
• Keenly curious with a drive and collaborative spirit to help the organization WIN
• Organized and focused on optimal team productivity and efficiencies
• Ability to stand, up to 4 consecutive hours

Our salary range for this role is $110,600 - $132,680 including a full benefits package.

Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities