Product Marketing Manager

Zendesk, Inc.; California; Hybrid; USD 127,000 - 191,000; Full time

Job summary

Zendesk, Inc. is seeking a Product Marketing Manager - Solutions to lead strategy, development, and execution of go-to-market launches for multi-product solutions across industries.

You will craft compelling solution-level positioning and create high-impact collateral while partnering with Product, Sales, and Enablement to translate capabilities into value-driven offerings and empower global sales teams. This role combines storytelling, market research, and data-driven planning to optimize

Qualifications

• 10+ years of dedicated B2B technology or SaaS product marketing experience.
• Experience launching solution-centric or multi-product GTM strategies.
• Experience marketing solutions within CX, CRM, or enterprise helpdesk ecosystems.

Responsibilities

• Lead the strategy, development, and execution of comprehensive go-to-market launches for multi-product solutions and select industries.
• Craft solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
• Create high-impact marketing collateral including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
• Partner with Product Management, Product Marketing, and Sales to translate cross-product capabilities into value-based solutions.
• Develop and deliver robust sales enablement programs, training modules, and tools for global sales teams.
• Conduct competitive research and buyer intelligence to position solutions against competitors.
• Measure and optimize GTM campaign performance to drive pipeline growth.

Skills

B2B SaaS product marketing

AI tools usage

Solutions marketing

Storytelling

Cross-functional leadership

Value-based selling

Data-driven marketing

Enterprise buying cycles

Job description

Job Description

Product Marketing Manager - Solutions

• Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.
• Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
• Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
• Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
• Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
• Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
• Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.

What You Bring To The Role

• 10+ years of progressive B2B SaaS product marketing experience.
• Proven experience in utilizing advanced AI tools to perform daily work and key projects.
• Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
• Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.
• Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.
• Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.
• Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.

Basic Qualifications

• 10+ years of dedicated experience in B2B technology or SaaS product marketing.
• Direct experience developing and launching solution-centric or multi-product GTM strategies.
• Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.

Where We Work

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [e-mail] with your specific accommodation request.

The US annualized base salary range for this position is $127,000.00-$191,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.