Product Marketing Manager

SBANS SBA Network Services, LLC; Boca Raton (FL); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

RSU awards

401K match

Employee Stock Purchase Plan

Health Concierge

Paid Time Off

Tuition reimbursement

Wellness reimbursement

Job summary

SBA Communications in the United States seeks a Product Marketing Manager to bridge products, customers and internal teams, translating complex offerings into compelling messaging and go-to-market strategies. You’ll own product messaging, launches and enablement in a fast-paced, B2B environment.

The role requires 5 years in product marketing, strong data analysis, cross-functional collaboration, and the ability to drive demand across channels using modern marketing tools and AI-enabled insights.

Qualifications

• BA/BS or equivalent working experience in marketing
• 5+ years of experience creating and executing marketing strategies in B2B
• Ability to translate technical functionality into clear messaging for end-users
• Experience launching products/features with cross-departmental alignment
• Strong data analysis to inform decisions and measure impact
• Excellent communication and presentation skills
• Experience with CRM/marketing software is a plus

Responsibilities

• Drive go-to-market strategy, product messaging, and sales enablement
• Collaborate with Sales, Support and Corporate Marketing to convey product value
• Own product launches and evolve the product roadmap
• Develop marketing plans to drive demand across channels
• Create tools and content to inform and enable the sales team
• Analyze market data and competitive landscape to guide strategy
• Partner with Marketing to design campaigns that build pipeline and brand awareness
• Leverage AI tools for research, content creation and data analysis

Skills

Marketing strategy

Product marketing

Messaging & positioning

Cross-functional collaboration

Data analysis

Communication

Strategic thinking

HubSpot

Dynamics 365

Education

BA/BS or equivalent

Tools

HubSpot

Dynamics 365

Job description

Since 1989, SBA Communications has been a pillar of the wireless industry. Today, as a publicly traded global leader and S&P 500 company, our network of over 46,000 communication sites spans 10+ countries, forming the critical infrastructure that connects millions. We are the force behind the scenes —the essential infrastructure that keeps our world connected. We are looking for innovators to join the dynamic team that makes it all possible. In an industry that moves fast, we rely on our agility to stay ahead of the curve and deliver results. However, we never achieve it alone. Our culture is defined by a 'Team First' focus, where every team member matters, and we collaborate passionately to support our customers' objectives. We believe in shared success. At SBA, we invite every team member to think like an owner.

Financial Wellbeing: Plan for your future with our Global Ownership Program (Annual RSU awards for eligible employees), a 401K with a generous company match, and an Employee Stock Purchase Plan offering company stock at a discount. Mental Wellbeing: We prioritize your health with access to a dedicated Health Concierge service. Personal Growth & Balance: Enjoy a generous Paid Time Off (PTO) package, paid holidays, and paid volunteer hours. We also fuel your ambition with tuition reimbursement, support for professional certifications, and a wellness reimbursement program.

Your Next Career Opportunity - Product Marketing Manager

We're seeking a dynamic Product Marketing Manager to join our team and play a crucial role in bridging the gap between our products, customers, and internal teams. The ideal candidate will be able to transform complex product offerings into compelling messaging and strategies in our rapidly evolving industry.

What You Will Do – Primary Responsibilities

As a Product Marketing Manager, you'll be responsible for driving our go-to-market strategy, product messaging, and sales enablement efforts. In this role, you will work closely with Sales, Support and the Corporate Marketing team to ensure that clients and prospects alike understand the value of the product in order to drive conversion rate, as well as product adoption and engagement. You thrive in a fast-paced environment and can take initiative with little direction. The ideal candidate will have proven product marketing experience, preferably in the B2B space. This is an opportunity for someone who wants to build the foundation of a transforming industry and play a critical role in driving our continued success.

• Become the go-to expert on our products and customers
• Drive successful product launches and evolve our product roadmap
• Partner with Sales and Customer Success teams to understand customer needs.
• Empowering sales teams with product knowledge and tools
• Develop deep market insights and translate them into impactful strategies
• Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels.
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line.
• Conduct product marketing data analysis by gathering and interpreting data, and presenting it in a clear and actionable manner.
• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
• Establish a clear understanding of our clients' needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
• Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness.
• Leverage AI tools for research, content creation, and data analysis.

What You'll Need – Qualifications & Requirements

• BA/BS or equivalent working experience 5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization
• Proven track record executing product marketing strategies that had impactful results
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
• Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
• Strong ability to analyze data in order to inform your decisions and measure the impact of your work
• Highly motivated, action-oriented individual
• Ability to perform both on the tactical and strategic level
• Strong communication and presentation skills
• Champion of individual product success
• Experience with Marketing software such as Hubspot or similar is a plus
• Experience using Dynamics 365 or other CRM platform a plus

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to stoop, bend, kneel or crouch. Ability to stand, walk and sit. Ability to reach with hands and arms Visual ability correctable to 20/20. Sitting up to 90% of the day. Ability to respond verbally in an understandable, professional manner in person and over the telephone. Manual dexterity to input data into the computer and the calculator and operate the equipment listed above. Ability to lift up to 15 pounds.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Office/ Cubicle workspace. Moderate noise level.

SBA Communications is an industry leader in providing wireless communications infrastructure essential to connecting businesses, communities and people, with a track record of growth throughout the Americas, Africa and in Asia. We are listed on NASDAQ under the symbol SBAC, and our organization is part of the S&P 500. SBA is also among the top 20 Real Estate Investment Trusts (REITs) based on market capitalization.

Our strong entrepreneurial spirit has guided how we build our business, inspire each other and deliver for our customers. Wherever your location at SBA, as a member of our team, you will find colleagues who encourage you, challenges that energize you and leaders who appreciate you.