Product Marketing Manager

ICON; Austin (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

A leading construction technology company in Austin is seeking a Product Marketing Manager to lead go-to-market strategies and drive campaign execution. This role involves collaboration with product, sales, and creative teams to craft compelling narratives that resonate with both B2B and B2C audiences. The ideal candidate should have over 5 years of experience in product marketing, strong analytical skills, and a proven track record in generating demand through effective campaigns. Experience with marketing analytics tools is essential for success.

Qualifications

• 5+ years of experience in product marketing or go-to-market roles.
• Proven success in launching and marketing products.
• Strong analytical skills to interpret data and market trends.
• Hands-on experience with marketing tools for campaign management.
• Experience managing paid media campaigns.

Responsibilities

• Orchestrate go-to-market strategies for new products.
• Collaborate with teams to create differentiated messaging.
• Develop marketing assets optimized for various channels.
• Execute campaigns to drive pipeline growth and awareness.
• Conduct market research and competitive analysis.

Skills

Product marketing

Analytical skills

Strategic thinking

Storytelling

Campaign management

Tools

HubSpot

Google Analytics

Salesforce

Job description

ICON is seeking a strategic, creative, and data‑driven Product Marketing Manager to join the Marketing & Communications team. In this role, you will orchestrate go‑to‑market strategies, positioning, and media buying and planning for ICON’s innovative product offerings, ensuring successful launches and sustained market growth. You’ll collaborate cross‑functionally with product, sales, and creative teams to deeply understand our audiences and develop compelling narratives that drive demand and elevate the ICON brand.

Your focus will span across all company initiatives—including but not limited to our B2C initiatives such as home sales and new project showcases, as well as B2B focused construction technology and materials initiatives, and new campaign launches—with the goal of translating complex technology into clear, impactful value propositions. The ideal candidate is a proactive self‑starter who can turn big‑picture ideas into effective, data‑backed campaigns that generate leads, drive adoption, and deliver measurable results.

Responsibilities

• Orchestrate the strategy and execution of go‑to‑market campaigns for new products, technologies, and innovations—crafting compelling narratives that highlight ICON’s value to customers, partners, and stakeholders.
• Collaborate with cross‑functional teams to translate complex product features into clear, differentiated value propositions tailored to specific audiences including developers, builders, homebuyers and industry leaders.
• Partner with design, video, and content teams to develop high‑impact marketing assets—from demo videos and case studies to sales enablement assets such as pitch decks, sales scripts, and one‑sheets—optimized for all channels.
• Build and execute campaigns that generate awareness, drive pipeline growth, and accelerate sales across customer segments. Use performance data to refine and scale high‑impact tactics.
• Conduct competitive analysis and customer research to understand market trends, user pain points, and product‑market fit.
• Conceptualize and execute social‑first campaigns that showcase our technology, culture, customers, and thought leadership that grow and engage our audience driving engagement.
• Track and report on campaign performance, lead funnel metrics, and product adoption. Use data to inform decision‑making, improve future campaigns, and demonstrate impactful ROI.
• Work closely with Product, Sales, Comms, and Design teams to ensure alignment on messaging, strategy, and execution—acting as the voice of the customer throughout the product life cycle.
• Monitor industry developments, competitor launches, and emerging technologies to inform messaging, discover opportunities, and position ICON as a market leader.

Minimum Qualifications

• 5+ years of experience in product marketing, brand marketing, or go‑to‑market roles—ideally within a fast‑paced, innovation‑driven environment targeting both B2B and B2C audiences.
• Proven success launching and marketing products that gained market traction, generated demand, and clearly articulated unique value propositions.
• Strong analytical and strategic thinking skills, with the ability to interpret data, customer insights, and market trends to inform messaging and campaign strategy.
• Hands‑on experience with marketing and analytics tools such as HubSpot, Google Analytics, Salesforce, or similar platforms to manage campaigns and measure impact.
• Experience managing and optimizing paid media campaigns, particularly across LinkedIn, Google, and Meta platforms, to support product visibility and lead generation.
• Excellent writing, editing, and storytelling abilities, with a knack for translating complex technical concepts into clear, compelling messages tailored to different audience segments.

ICON is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination‑free work environment. Employment with ICON is based on merit, competence, and qualifications. It is our policy to administer all personnel actions, including recruiting, hiring, training, and promoting employees, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, marital status, veteran status or any other legally protected classification in accordance with applicable federal and state laws. Consistent with the obligations of these laws, ICON will make reasonable accommodations for qualified individuals with disabilities.

Furthermore, as a federal government contractor, the Company maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974 (as amended).