Product Marketing Manager

GSI; Atlanta (GA); Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Full medical/dental/vision

401(k) match

Generous PTO

Tuition reimbursement

Relocation assistance

Job summary

GSI in Atlanta seeks a Product Manager to drive growth, commercialization, and strategic execution of its U.S. diagnostic portfolio.

You will partner with Sales to deliver high-impact campaigns and with KOLs to build strong clinical and financial value propositions. The role requires 3+ years in product marketing/management and 5+ years in healthcare, with a track record of translating scientific data into compelling commercial messaging.

Qualifications

• 3+ years in product marketing/management
• 5+ years in healthcare industry experience (diagnostics or medical devices preferred)
• Ability to translate complex scientific/technical data into compelling commercial messaging
• Willingness to travel up to 25% and proficiency with MS Office/CRM systems

Responsibilities

• Drive U.S. commercial strategy to grow revenue and market share
• Lead end-to-end product launches using market trends and VoC feedback
• Support Sales with targeted campaigns and compelling materials
• Engage Key Opinion Leaders (KOLs) at industry events
• Monitor ROI and continuously optimize programs for better outcomes

Skills

Product marketing

Cross-functional collaboration

Data-driven decision making

Travel readiness

Education

Bachelor's degree in healthcare or business

Tools

MS Office

CRM systems

Job description

Location: Atlanta, GA (Hybrid: 3 days onsite / 2 days remote) Eligibility: U.S. citizens or Green Card holders only. Must reside in or relocate to Atlanta (Relocation assistance available). A global diagnostics organization is seeking a Product Manager to drive the growth, commercialization, and strategic execution of its U.S. diagnostic portfolio.

Key Responsibilities

• Drive Strategy: Execute U.S. commercial strategies to maximize revenue, market expansion, and product adoption.
• Product Launches: Lead end-to-end launches using market trends and Voice of Customer (VoC) feedback to build strong clinical and financial value propositions.
• Sales Enablement: Partner with Sales to implement targeted campaigns, deliver high-impact marketing materials, and provide competitive-positioning training.
• KOL Engagement: Build relationships with Key Opinion Leaders (KOLs) and strategic customers at industry trade shows, symposia, and events.
• Performance Tracking: Monitor ROI metrics and adjust programs to optimize commercial outcomes.

Qualifications

• Education: Bachelor’s degree in healthcare, business administration, or a related field.
• Experience: 3+ years in product marketing/management, with 5+ years of total healthcare industry experience (diagnostics or medical devices preferred).
• Communication: Proven ability to translate complex scientific/technical data into compelling commercial messaging for diverse audiences.
• Travel & Tech: Proficient in MS Office and CRM systems; willingness to travel up to 25%.
• Financials: Base salary of $135,000–$150,000 + 20% annual bonus (Target Total Comp: $162,000–$180,000).
• Benefits: Full medical/dental/vision, 401(k) match, generous PTO, tuition reimbursement, and relocation assistance