Product Marketing Lead - Risk Applications

ComplyAdvantage; London (KY); Hybrid; USD 119,000 - 172,000; Full time

Benefits offered by this job

Equity participation in our mission to

Unlimited Time Off Policy

Hybrid office attendance (2 days/week)

Annual learning budget

Home office budget

Enhanced parental leave and childcare

Job summary

ComplyAdvantage is seeking a Product Marketing Lead to own the marketing for Risk Applications and Enabling Services, driving positioning, enablement and go-to-market for multiple products across their lifecycle.

You will partner with Product and Sales to translate launches into buyer-ready narratives, develop compelling sales materials, and shape a phased launch process while using AI to enhance research and content creation.

Qualifications

• 7-10 years of overall professional experience including 3-5+ years in product marketing.
• Experience at a high-growth, multi-product technology company; understands portfolio marketing.
• Own a full launch end-to-end with minimal oversight.
• Strong independence and autonomy in planning and delivery.
• Proven ability to influence without authority through evidence and argument.
• Excellent written and verbal communication; translate complex product into buyer-relevant narrative.
• Comfort operating in a regulated, technical B2B environment.
• Demonstrable AI adoption in your working practice.

Responsibilities

• Own product marketing for Risk Applications & Enabling Services, including positioning, messaging, launch execution and enablement end-to-end.
• Take ownership of products at every stage, including ongoing positioning and buyer narratives for launched or launching products.
• Lead launches end to end, defining what earns a flagship moment and managing the launch plan.
• Build enablement materials (decks, battlecards, FAQs) aligned to buyer needs and competitive landscape.
• Contribute to competitive intelligence and win-loss, expanding coverage across PMM.
• Represent UK/EMEA (and APAC interim) market context in company positioning.
• Partner with Product without owning their roadmap, influencing through evidence and collaboration.
• Use AI in research, analysis, and content creation as part of workflows.

Skills

Product marketing

Launch ownership

Go-to-market

Independent/autonomous

Influence without authority

Excellent communication

Regulated B2B

AI adoption

Cross-functional collaboration

Job description

The Role

We are hiring a Product Marketing Lead to own product marketing for our Risk Applications and Enabling Services portfolio, the products our customers depend on for AML screening, transaction monitoring, payment screening, fraud detection, case management, and regulatory reporting. This is the largest and most active half of our product portfolio, with new products and features shipping continuously. You'll take ownership of each product wherever it is in its lifecycle.

You will report to the VP of Product Marketing and be one of two Product Marketing Leads building out a newly-forming function. This is a foundational hire, with real latitude to shape how product marketing operates at ComplyAdvantage. You will partner closely with the Product Director who owns this portfolio, translating a steady stream of product and feature launches into positioning, enablement and go-to-market execution that Sales and Customer Success actually use.

We run a structured, phased launch process that's still evolving and you'll help shape it as you go, deciding what's genuinely differentiated and worth a moment, and what ships quietly as a release note.

This role has no direct reports today. It is a hands‑on, individual‑contributor role for someone who wants to own outcomes end to end rather than manage other people's output; someone who can take ambiguous input from Product and Sales and turn it into sharp positioning and a launch that lands, without needing a team underneath them to get there.

What You Will Do

Own product marketing for Risk Applications & Enabling Services. You are responsible for positioning, messaging, launch execution and enablement for this portfolio, end to end, from early roadmap conversations through GA and beyond.

Take ownership of products at every stage. Some products in this portfolio are newly launched or launching soon; you'll pick up their ongoing positioning, enablement and buyer narrative rather than starting from a blank page, and build out what's missing.

Lead launches end to end. Decide what earns a flagship moment versus what ships quietly, and own the launch plan, messaging and positioning brief for the releases that matter most.

Build the enablement Sales actually uses. Sales decks, demos, battlecards and FAQs written from a real understanding of the buyer and competitive landscape, not templated from a brief.

Contribute to competitive intelligence and win-loss. This is shared across the Product Marketing team for now; you'll help build the muscle until we have dedicated coverage.

Represent UK/EMEA (and APAC in the interim) market context. You're the voice of our primary market in company positioning, even as we build out dedicated regional coverage over time.

Partner with Product without owning their roadmap. You influence priorities through evidence, buyer feedback, competitive dynamics, win-loss signal, not through authority. You operate as a peer to a Product Director, not a downstream recipient of their decisions.

Use AI in your own work. We expect Product Marketing to use AI‑assisted workflows for research synthesis, competitive analysis, and first‑draft positioning and content. This is how we work, not an aspiration.

What We Are Looking For

Essential:

• 7-10 years of overall professional experience, including 3-5+ years in product marketing


• Experience at a high‑growth, multi‑product technology company; you understand what it means to market a portfolio, not a single product, and to prioritize across competing launches


• Demonstrated ability to own a launch end to end: positioning, sales enablement, messaging and go-to-market, without heavy oversight


• Strong independence and autonomy: comfortable defining your own plan within a broader strategy rather than waiting for detailed direction


• Proven ability to influence without authority: you can shape a Product Director's or sales leader's thinking through evidence and argument, not reporting lines


• Excellent written and verbal communication: able to translate complex, technical product capability into a sharp, buyer‑relevant narrative


• Comfort operating in a regulated, technical B2B environment, translating product and engineering input into content a commercial audience can act on


• Demonstrable AI adoption in your own working practice; already using it to work differently, not just interested in it

Preferred:

• Experience in fintech, security, or identity markets


• Experience marketing AI or agentic tools, platforms, or features


• Experience marketing to multiple distinct buyer personas within the same portfolio


• Familiarity with win‑loss and competitive intelligence practices


• Experience partnering with Sales on enterprise or upmarket motions

What Success Looks Like

At 60 days: You understand the Risk Applications and Enabling Services portfolio end to end, including any products that have recently launched or are approaching launch, and where our competitive and buyer knowledge has gaps. You've built working relationships with the Product Director for this portfolio, Sales leadership and Customer Success, and can articulate what's differentiated in our portfolio and why it matters to a buyer.

At 4 months: You are running launches independently through the tiered model. Your highest‑priority products have positioning and a sales narrative that Sales trusts and uses, and your enablement materials are the ones reps actually reach for. You've built a first cut of the win‑loss picture for your portfolio and can speak to it with data, not anecdote.

At 8 months: Your portfolio's go‑to‑market motion is measurably working; Sales can point to deals your positioning and enablement helped win. You're a trusted, senior voice in cross‑functional planning for this portfolio, and you're operating at a level that could reasonably take on more scope as the team grows.

What’s in it for you?

• Equity participation in our innovative mission to combat financial crimeUnlimited Time Off Policy to promote work‑life balance and well‑being


• We embrace a hybrid approach that requires employees to be in the office for two days a week. We strongly believe that this approach fosters collaboration and enables the building of meaningful relationships


• Opportunities for collaboration and career development with smart, like‑minded professionals


• Annual learning budget to support professional growth


• A home office budget to support working from home


• Enhanced parental leave and childcare benefits


• Life insurance and medical coverage through BUPA, including pre‑existing conditions


• Pension contribution through The People's Pension

About us:

Our mission is to empower every business to eliminate financial crime.

By harnessing AI, a unified platform, and an extensive partner ecosystem, we help customers turn compliance into a catalyst for growth, operational resilience, and enduring regulatory trust.

More than 3,000 enterprises across 75 countries rely on our end‑to‑end platform and the world’s most comprehensive financial crime risk intelligence. With full‑stack agentic automation, we help organizations automate up to 95% of KYC, AML, and sanctions reviews, cut onboarding times by 50%, reduce false positives by 70%, and handle 7x more work with the same staff.

ComplyAdvantage is headquartered in London and has global hubs in New York, Lisbon, Singapore, and Cluj‑Napoca. It is backed by Balderton Capital, Index Ventures, Ontario Teachers' Pension Plan, Goldman Sachs, and Andreessen Horowitz. Learn more about compliance re‑engineered for the age of AI at complyadvantage.com.