Product Marketing Lead, Fintech & Crypto — GTM & Launch

BitGo; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

100% company-paid health insurance

Up to 4% 401k company match

Paid parental leave

Paid vacation

Free commuter/parking pass

Free custom lunches, dinners, and snacks

Computer equipment and furniture

Job summary

BitGo is seeking a full-time Product Marketing Manager in New York to drive go-to-market strategies across their products. This position involves collaborating with Product, Marketing, Sales, and Design to ensure effective product positioning and adoption. Ideal candidates will have 4 to 7 years of experience in product marketing within fintech or SaaS, alongside strong communication skills. Benefits include a competitive salary, health insurance, and stock options.

Qualifications

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services.
• Strong ability to translate technical products into clear customer value propositions.
• Excellent writing, storytelling, and communication skills.

Responsibilities

• Own messaging, positioning, and GTM strategy for key BitGo products.
• Partner with Product Management to shape roadmap priorities.
• Create sales collateral including decks, product guides, and demos.

Skills

Product marketing experience

Communication skills

Cross-functional collaboration

Technical product translation

Job description

BitGo is seeking a full-time Product Marketing Manager in New York to drive go-to-market strategies across their products. This position involves collaborating with Product, Marketing, Sales, and Design to ensure effective product positioning and adoption. Ideal candidates will have 4 to 7 years of experience in product marketing within fintech or SaaS, alongside strong communication skills. Benefits include a competitive salary, health insurance, and stock options.