Product Marketing Lead, Data Cloud GTM

Rippling; San Francisco (CA); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Rippling is seeking a highly strategic Product Marketing Manager to own the go-to-market strategy and narrative for Rippling Data Cloud. You will turn data and platform capabilities into compelling stories, craft the positioning, build the go-to-market engine, enable our sales teams, and launch campaigns that connect deep technical innovation to everyday customer outcomes.

The ideal candidate has 8–10+ years in product marketing, exceptional copywriting, and a proven track record of building

Qualifications

• 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast-paced B2B SaaS company.
• Exceptional copywriting and storytelling skills, with the ability to translate complex concepts into accessible messaging.
• Deep experience partnering with Sales, Product, and Demand Gen teams to drive full-funnel GTM campaigns and product launches.
• Proven track record of building pitch decks and sales materials that accelerate revenue and win rates.
• Data-informed and experiment-driven mindset with the ability to manage cross-functional projects from concept through optimization.
• Growth mindset with high autonomy and willingness to test, learn, and iterate.

Responsibilities

• Own Positioning, Messaging, and Go-to-Market.
• Develop and refine the core messaging framework that positions Rippling as a unified data solution.
• Tailor the Two paths, one platform narrative for diverse buyer personas.
• Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features.
• Build high-impact sales enablement materials and train the global sales organization.

Skills

Copywriting

Storytelling

GTM strategy

Cross-functional collaboration

Analytics mindset

B2B SaaS experience

Sales enablement

Tools

Looker

Snowflake

dbt

Fivetran

Job description

About the role

We’re looking for a highly strategic and hands-on Product Marketing Manager to own the go-to-market strategy and narrative for Rippling Data Cloud.

With the launch of Data Cloud, we are fundamentally changing how companies interact with their business and people data. We are offering a modern data stack natively inside Rippling, while also allowing enterprise customers to seamlessly connect their existing data warehouses (Snowflake, Databricks, BigQuery, etc.) via zero-copy data access. Layered with Rippling AI, we are empowering every leader to answer complex questions at the intersection of their workforce and their business.

In this role, you will turn Rippling’s groundbreaking data and platform capabilities into compelling stories that inspire customers to act. You will craft the positioning, build the go-to-market engine, enable our sales teams, and launch campaigns that connect deep technical innovation to everyday customer outcomes. The ideal candidate is both a visionary storyteller and a rigorous analytical thinker who can uncover customer insights, write persuasive copy spanning both technical and non-technical audiences, and drive measurable product adoption at scale.

What you will do

• Own Positioning, Messaging, and Go-to-Market
• Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company’s data stack with its employee graph and governance model.
• Tailor the “Two paths, one platform” narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights.
• Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities.

Enable Sales and Drive Revenue

• Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers.
• Train the global sales organization on how to effectively pitch Data Cloud, handle objections (e.g., “Why not just pipe Rippling data into Snowflake?”), and navigate complex technical evaluations.
• Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes.

Build and Own the Data Cloud Use Case Library

• Develop a robust library of real-world use cases that show how Data Cloud solves complex problems (e.g., correlating CS attrition with Zendesk ticket volume, or triggering Salesforce commissions directly into payroll).
• Maintain and continuously expand the library with new examples that make cross-system automations and AI-generated insights tangible and inspiring for both prospects and existing customers.

Create High-Impact Marketing & Product Content

• Write and produce compelling product content—from landing pages and demo videos to technical blog posts and email campaigns—that brings Rippling Data Cloud to life.
• Translate complex architectural features (data pipelines, transformations, zero-copy architecture) into creative, benefit-driven content that converts.
• Launch scalable initiatives like “Automation of the Day” videos, AI use-case leaderboards, and recognition programs celebrating customer innovation.

What you will need

• 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast-paced B2B SaaS company.
• Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value-driven messaging.
• Deep experience partnering with Sales, Product, and Demand Generation teams to drive full-funnel GTM campaigns and zero-to-one product launches.
• Proven track record of building pitch decks and sales materials that directly accelerate revenue and win rates.
• Data-informed and experiment-driven mindset with the ability to manage complex, cross-functional projects from concept through optimization.
• A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate.

Bonus points

• Experience marketing data products, BI tools, analytics platforms, or the “modern data stack” (Fivetran, Snowflake, dbt, Looker, etc.).
• Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders).
• A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content.
• Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee’s role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.