Product Marketing Lead

Hilbert; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Generous PTO

Commuter benefits

Lunch stipend in SF

Job summary

Hilbert is hiring a Product Marketing Lead to own positioning, messaging, and the full marketing function as we scale. You’ll work directly with the founding team to define market presence across product, brand, and demand, and you’ll build the team beneath you as Hilbert grows.

This is a builder’s seat: you set the strategy, execute, and then shape the function’s roadmap—owning launches, external communications, and demand generation at an enterprise level.

Qualifications

• 8+ years of product marketing experience, with enterprise customer exposure.
• Experience owning positioning, messaging, pricing, and launches.
• Ability to work with a technical, data-heavy product.
• Strong communication and product marketing fundamentals.
• Proven track record launching products at fast-moving tech companies.

Responsibilities

• Set positioning and messaging for Hilbert, and carry it through every new product launch.
• Own go-to-market strategy and customer communications for updates.
• Own end-to-end product marketing efforts including external communications, messaging, and launch strategy.
• Build and run Hilbert's content engine: podcast, thought leadership, case studies, and marketing materials.
• Plan and run events that put Hilbert in front of the operators and enterprises who need us most.
• Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research.
• Set the brand voice and keep it consistent across every touchpoint.
• Develop repeatable marketing systems, content cadence, and measurement as the function scales.
• Build and lead a marketing team as Hilbert grows, and shape the function's roadmap from here.

Skills

Marketing leadership

Go-to-market strategy

Messaging & positioning

Launch management

Content creation & storytelling

Stakeholder collaboration

Job description

Hilbert is a scalable, data science-first growth engine that gives B2C teams predictive clarity into user behavior, revenue drivers, and the actions that drive sustainable growth. Fully agentic by design, Hilbert shrinks months-long decision cycles to minutes. From Fortune 10 enterprises to beloved brands like FreshDirect, Blank Street, and Levain Bakery, operators run their growth on Hilbert. We're also co-building alongside leading AI companies. We're hiring a Product Marketing Lead who can turn what Hilbert does into a story that stands out and who can build the entire marketing function from the ground up. You'll own positioning and messaging, ship the marketing materials that support every deal, get our thinking in front of the right audiences, build our presence through podcasts and events, and shape how the world understands Hilbert as we scale.

THE ROLE

You will be Hilbert's first dedicated marketing hire, working directly with the founding team to define how we show up in the market; across product, brand, and demand. This is a builder's seat: you set the strategy and do the work yourself, then build the team beneath you as Hilbert scales.

What You'll Do

• Set positioning and messaging for Hilbert, and carry it through every new product launch
• Own go-to-market strategy and customer communications for updates
• Own end-to-end product marketing efforts including external communications, messaging, and launch strategy
• Build and run Hilbert's content engine: podcast, thought leadership, case studies, and marketing materials
• Plan and run events that put Hilbert in front of the operators and enterprises who need us most
• Partner directly with the founding team and GTM leaders on go-to-market strategy, pricing, and market research
• Set the brand voice and keep it consistent across every touchpoint
• Develop repeatable marketing systems, content cadence, and measurement as the function scales
• Build and lead a marketing team as Hilbert grows, and shape the function's roadmap from here

Who Thrives In This Role

The right person for this role is has a knack for turning complex product updates into clear, structured communications, who is a builder, and a storyteller.

The Profile

• 8+ years of experience in product marketing with experience supporting enterprise customers
• You owned marketing broadly: positioning, messaging, pricing, launches
• You can work with a technical, data-heavy product
• You understand product marketing fundamentals and communicate with clarity
• You have experience running product launches and marketing strategies, ideally at a fast-moving product or technology company.
• You have a genuine passion for shaping the future of work with AI, a growth mindset, and a scrappy, high-ownership approach to getting things done, where you define your own playbook

THE HIRING JOURNEY

Short form → Intro call → Practical working session → Team conversations → Offer

Fast, human, no bureaucracy.

Why join us

At Hilbert, we move fast, work collaboratively, and give people real ownership over their impact. As a fast-growing company, there's no shortage of room to grow — you'll take on new challenges quickly and shape the path as you go.

On top of that, here's how we take care of our team:

• Health & wellness. We cover 100% of your Health, Dental, and Vision premiums — with the option to add coverage for dependents or a spouse at additional cost.
• Financial future. Plan ahead with our 401k through Human Interest, including an employer match that vests immediately.
• Time to recharge. Enjoy generous PTO so you can rest, travel, and spend time on what matters most outside of work.
• Commuter support. Based in SF? We help cover your commuting costs.
• Lunch, covered. In the SF office, we provide lunch vouchers via DoorDash.
• And many more. We're always looking for new ways to support our team. Come build the future with us, and grow alongside a company that's investing in yours.

Hilbert is an Equal Opportunity Employer. We are committed to building a diverse team and an inclusive culture, and we welcome applicants of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other status protected by applicable law.