Product Marketing Intern

SupportFinity™; New York (NY); Hybrid; USD 23,000 - 32,000; Full time

Benefits offered by this job

Creative culture

Flexible work environment

Global offices

Diversity and inclusion

Job summary

Diligent is seeking a motivated intern to help build and maintain core GTM assets, including the Messaging House, target audiences, and value narratives that drive commercial actions for the Board product.

You’ll support analyses of pricing, packaging, and win/loss insights, delivering weekly qualitative findings and a final report at internship end. This role blends research with practical go-to-market impact and requires strong written communication.

Qualifications

• Turn complex information into clear, structured, and usable insights, with strong written communication skills.
• Conduct research and analysis across qualitative sources (interviews, deal notes, call summaries) and basic quantitative/data sets (spreadsheets).
• Apply strong organizational skills and attention to information structure to create repeatable, easy-to-use outputs.
• Leverage AI tools to support research, synthesis, and knowledge management workflows.

Responsibilities

• Support core go-to-market initiatives for the Board product through research, analysis, and development of clear, sales-ready messaging and positioning.
• Build and maintain foundational assets (Messaging House, personas, value narratives) by synthesizing product capabilities, target audiences, pain points, and competitive context into usable insights for commercial teams.
• Conduct persona and customer research, including creating and refining a Director persona, mapping challenges and buying drivers to product capabilities and value propositions.
• Own ongoing win/loss analysis, performing weekly qualitative reviews of key deals and delivering concise insights and an end-of-internship quantitative and qualitative summary.
• Analyze pricing and packaging performance, assessing adoption trends, deal feedback, and customer signals to identify what’s working, what’s not, and why.
• Maintain and enhance competitive intelligence, monitoring competitor messaging, positioning, and product changes to surface implications and recommendations for sales and marketing.

Skills

Insight synthesis

Qualitative research

Quantitative research

Organization & information

AI-assisted research

Job description

In this role, you’ll help build and maintain the core strategic foundations that commercial teams rely on to sell Diligent Boards effectively. You’ll own and evolve a centralized Messaging House that serves as a one-stop shop for key product messages, target audiences and personas, pain points, and competitive context. You’ll also support the development of a Director Persona Agent, using existing materials and new research to help reps quickly understand what Directors care about, the challenges they face, and how Diligent Boards’ capabilities map to their needs. You’ll further shape go-to-market strategy through win/loss analysis, delivering weekly qualitative insights on key deals and a quantitative summary of trends by the end of the internship. You’ll analyze the performance of our new pricing and packaging, providing insight into adoption, feedback, and what’s working or not six months into launch. Finally, you’ll help maintain and enhance our Competitive Intelligence Agent, continually feeding it fresh data and surfacing new patterns and insights to inform sales and marketing.

Key Responsibilities

• Support core go-to-market initiatives for the Board product through research, analysis, and development of clear, sales-ready messaging and positioning.
• Build and maintain foundational assets (Messaging House, personas, value narratives) by synthesizing product capabilities, target audiences, pain points, and competitive context into usable insights for commercial teams.
• Conduct persona and customer research, including creating and refining a Director persona, mapping challenges and buying drivers to product capabilities and value propositions.
• Own ongoing win/loss analysis, performing weekly qualitative reviews of key deals and delivering concise insights and an end-of-internship quantitative and qualitative summary.
• Analyze pricing and packaging performance, assessing adoption trends, deal feedback, and customer signals to identify what’s working, what’s not, and why.
• Maintain and enhance competitive intelligence, monitoring competitor messaging, positioning, and product changes to surface implications and recommendations for sales and marketing.

Required Experience/Skills

• Turn complex information into clear, structured, and usable insights, with strong written communication skills.
• Conduct research and analysis across qualitative sources (interviews, deal notes, call summaries) and basic quantitative/data sets (spreadsheets).
• Apply strong organizational skills and attention to information structure to create repeatable, easy-to-use outputs.
• Leverage AI tools to support research, synthesis, and knowledge management workflows.

Preferred Experience/Skills

• (Nice to have) Prior experience in product marketing, strategy, consulting, or sales operations, especially within B2B SaaS or enterprise software.
• (Nice to have) Familiarity with competitive analysis, pricing research, CRM data, or BI tools.

U.S pay range

$20—$20 USD

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C‑Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we’re building the future with people who think boldly and move fast. Whether you’re designing systems that leverage large language models or part of a team reimaging workflows with AI, you’ll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].