Product Marketing Executive

Programmers Force Pvt. Ltd.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Programmers Force Pvt. Ltd. is seeking a technically inclined Product Marketer to support AI product launches, marketing campaigns, content development, and customer communications.

You will develop positioning, create go-to-market plans, and translate AI capabilities into customer value propositions while conducting market research and interviews to define segments and buying journeys. This role demands strong storytelling and collaboration with product, engineering, and sales teams.

Qualifications

• 3+ years of product marketing, solutions marketing, or technology marketing experience.
• Experience marketing SaaS, enterprise software, cloud, AI, or technology products.
• Strong understanding of AI concepts including GenAI, LLMs, AI agents, and automation.
• Ability to communicate technical concepts to business audiences.
• Experience developing GTM strategies from concept to launch.
• Strong customer research and storytelling skills.
• Experience working with cross-functional teams.
• Excellent written and verbal communication skills.

Responsibilities

• Develop positioning and messaging for AI-powered products across multiple industries.
• Build go-to-market strategies, including hype market, for new AI solutions.
• Translate technical AI capabilities into customer-focused value propositions.
• Conduct market research and customer/user interviews.
• Define target segments, personas, and buying journeys.
• Create sales enablement materials and customer-facing content.
• Partner with product, engineering, sales, creative marketing and leadership teams.
• Analyze competitive landscape and market trends.
• Develop industry-specific narratives for AI adoption.
• Measure GTM effectiveness through pipeline, adoption, and revenue metrics.

Skills

Product marketing

SaaS marketing

AI knowledge

GTM strategy

Customer research

Storytelling

Cross-functional

Communication

Job description

About the Role:

We are looking for technically inclined Product Marketing Resources to support product launches, marketing campaigns, content development, and customer communication.

Responsibilities

• Develop positioning and messaging for AI-powered products across multiple industries
• Build go-to-market strategies, including hype market, for new AI solutions
• Translate technical AI capabilities into customer-focused value propositions
• Conduct market research and customer/user interviews
• Define target segments, personas, and buying journeys
• Create sales enablement materials and customer-facing content
• Partner with product, engineering, sales, creative marketing and leadership teams
• Analyze competitive landscape and market trends
• Develop industry-specific narratives for AI adoption
• Measure GTM effectiveness through pipeline, adoption, and revenue metrics

Requirements

• 3+ years of product marketing, solutions marketing, or technology marketing experience
• Experience marketing SaaS, enterprise software, cloud, AI, or technology products
• Strong understanding of AI concepts including GenAI, LLMs, AI agents, and automation
• Ability to communicate technical concepts to business audiences
• Experience developing GTM strategies from concept to launch
• Strong customer research and storytelling skills
• Experience working with cross-functional teams
• Excellent written and verbal communication skills