Product Marketing Engineer - Performance Marketing

Intel; Santa Clara (CA); On-site; USD 101,000 - 166,000; Full time

Benefits offered by this job

Stock bonuses

Health benefits

Retirement plan

Vacation

Job summary

Intel Corporation in California is seeking a self-driven Product Marketing Engineer to shape market strategy, connect engineering and market needs, and drive performance insights across Intel client products. The PME will influence product decisions and coordinate with engineering, sales, and marketing for successful launches.

Responsibilities include market research, competitive analysis, and creating technical messaging to position Intel as an industry leader.

Qualifications

• Bachelor's or Master's degree in a relevant field with internship or project-based hands-on experience.
• Strong knowledge of marketing principles including competitive analysis and product positioning.
• Proficiency with marketing and analysis tools such as Excel and PowerPoint.

Responsibilities

• Conduct market research and competitive analysis to evaluate product features, performance metrics, and end-user benefits.
• Create technical marketing materials, specification documents, data reports, and technical narratives.
• Collaborate with engineering, sales, and marketing teams to align technical marketing plans with customer and market needs.
• Lead product launch efforts and provide post-launch support to ensure seamless adoption and satisfaction.

Skills

Marketing principles

Excel

PowerPoint

Data analysis

Education

Bachelor's degree in relevant field

Master's degree in relevant field

Job description

Job Details

Job Description

The Intel Performance Marketing Lab team (PML) is looking for a self-driven, high-energy Product Marketing Engineer. As a PME you will play a pivotal role in shaping the strategy and success of Intel client products by connecting market needs, engineering innovation and performance data. You will conduct competitive analyses, define product benefits, drive technical marketing strategies and craft technical messaging that position Intel as a leader in its field. Your work will directly influence product adoption, sales performance, and customer satisfaction, ensuring Intel products meet the evolving needs of global markets. PMEs have significant influence over product decisions and cross-functional execution. Success requires deep knowledge of the product, market, and customers, along with the ability to influence stakeholders, simplify complex problems, and drive decisions that have a measurable impact on the business. The PME should become the go-to person for lab execution and technical marketing plans, with strong analytical, written, and presentation skills. Business group At Intel Corporation, the Client Computing Group (CCG) Marketing team focuses on designing and delivering innovative technology solutions that redefine the possibilities of computing. This team empowers customers and partners by driving product marketing strategies that connect their needs with Intel’s cutting-edge products, enabling growth and optimizing user experiences. CCG plays a crucial role in advancing Intel’s broader mission of revolutionizing technology in the modern world.

Key Responsibilities

• Conduct market research and competitive analysis to evaluate product features, performance metrics, and end-user benefits.
• Create technical marketing materials, specification documents, data reports, technical narratives.
• Collaborate with engineering, sales, and marketing teams to align technical marketing plans with customer and market needs.
• Lead product launch efforts and provide post-launch support to ensure seamless adoption and satisfaction.

Qualifications

Minimum Qualifications

• Bachelor's degree in a relevant field with 0 - 1 years of hands-on experience in product marketing, competitive analysis, or technical marketing, with demonstrated skills gained through internships, academic projects, coursework, or hands-on training OR a Master's degree in a relevant field with no prior professional experience.
• Working knowledge of marketing principles, including competitive analysis and product positioning.
• Proficiency in marketing and analysis tools such as Excel, PowerPoint, or equivalent applications.

Preferred Qualifications

• Bachelor's or Master's degree in CS, EE or related field.
• Strong communication and collaboration skills to effectively convey technical concepts to diverse audiences.
• Demonstrated ability to manage multiple priorities and drive cross-team execution to deliver results in a fast-paced environment.
• Passion for learning and growth, with a proactive approach to solving challenges.

We’re looking for individuals who are eager to make an impact, grow professionally, and contribute to innovative solutions that define the future of technology.

Job Type

College Grad

Shift

Shift 1 (United States of America)

Primary Location

US, California, Folsom

Additional Locations

US, California, Santa Clara

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

N/A

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation. Find out more about the benefits of working at Intel.

Annual Salary Range for jobs which could be performed in the US: $100,550.00 - 166,060.00 USD

The range displayed on this job posting reflects the minimum and maximum target compensation for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific compensation range for your preferred location during the hiring process.

Work Model for this Role

This role will require an on-site presence. * Job posting details (such as work model, location or time type) are subject to change.

ADDITIONAL INFORMATION: Intel is committed to Responsible Business Alliance (RBA) compliance and ethical hiring practices. We do not charge any fees during our hiring process. Candidates should never be required to pay recruitment fees, medical examination fees, or any other charges as a condition of employment. If you are asked to pay any fees during our hiring process, please report this immediately to your recruiter.