Product Marketing Engineer

Emerson; Austin (TX); On-site; USD 75,000 - 95,000; Full time

Job summary

Emerson is seeking a Product Marketing Engineer in Austin, Texas to help articulate the value of NI hardware and software products. You'll work closely with sales, product management, and R&D to craft compelling marketing materials that resonate with technical audiences.

The ideal candidate will possess a Bachelor’s Degree in Electrical or Computer Engineering and have experience in technical writing and project leadership. Strong communication skills and the ability to work across teams are essential.

Qualifications

• Bachelor’s Degree in Electrical, or Computer Engineering.
• Basic understanding of data acquisition and instrumentation use-cases.
• Passion for communicating complex technical concepts clearly.

Responsibilities

• Create videos, white papers, and demonstrations for NI’s products.
• Collaborate with product management and sales to develop positioning.
• Manage new product releases and coordinate with teams.

Skills

Technical writing

Communication skills

Project leadership

Problem-solving

Education

Bachelor’s Degree in Electrical or Computer Engineering

Tools

LabVIEW

Data acquisition instruments

Job description

The Team

At NI/Emerson Test & Measurement, the Product Marketing Engineering team is where engineering meets business. We are a dynamic group that bridges the gap between cutting‑edge R&D and our customers. Our mission is to evangelize the technical benefits of NI hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. We create impactful content such as videos, white papers, presentations, product demonstrations, and web resources to position our products effectively and drive demand for NI’s world‑class technology.

The Opportunity

As a Product Marketing Engineer, you’ll play a vital role in shaping the way we communicate the value of NI hardware and software products. You’ll collaborate with product management, R&D, and sales to understand customer pain points and craft compelling content that demonstrates how our technology solves real‑world challenges better than any other solution on the market.

Responsibilities

• Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
• Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
• Collaborate with technical and corporate marketing as a product expert to support NI’s go‑to‑market campaigns and bring new products and features to market.
• Manage new product releases and coordinate with cross‑functional teams for successful rollouts.
• Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
• Support pre‑sales activities as an NI product expert.
• Support product centric sales training activities across direct and indirect channels.
• Gather and analyze customer feedback to improve product messaging and positioning.
• Monitor product and campaign performance metrics to assess marketing effectiveness.
• Represent the company at industry events, trade shows, and conferences.

Who You Are

You introduce new ways of looking at problems. You partner with others to get work done. You are confident under pressure.

Required Qualifications

• Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent.
• Basic understanding of data acquisition and instrumentation use‑cases, including oscilloscopes, digital multimeters, and waveform generators. Experience with LabVIEW and NI hardware is a plus, but not required.
• A passion for communicating complex technical concepts in a clear, engaging way.
• Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered.

Preferred Qualifications

• Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
• Project leadership: A proven ability to drive tasks and projects to successful completion.
• Collaboration: The ability to effectively interact with both technical and non‑technical stakeholders.
• Problem‑solving: Skill in diagnosing technical issues and offering creative, practical solutions.
• Adaptability and self‑motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F‑1 (including those with OPT or CPT), H‑1, H‑2, L‑1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.