Product Marketing Director

Salesforce

Seattle (WA)

On-site

USD 164,000 - 262,000

Full time

14 days+

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Benefits offered by this job

401(k)

Paid parental leave

Medical insurance

Dental insurance

Vision insurance

Mental health support

Life and disability insurance

Employee stock purchase program

Job summary

Salesforce is seeking a strategic Director of Product Marketing to drive AI agent adoption across the Agentforce roadmap. You will craft messaging, positioning, and GTM programs while collaborating with product management, marketing, and customer success to accelerate customer adoption.

You will lead the creation of demos, playbooks, and event content, train sales teams, and partner with external vendors to deliver cohesive programs that scale globally.

Qualifications

8+ years in product marketing, solution engineering, or tech implementation.
Expertise with Salesforce products or comparable AI customer service tools.
Hands-on experience building marketing assets like demos, guides, and events.
Ability to make data-driven decisions and track marketing metrics.
Strong cross-functional collaboration and communication skills.

Responsibilities

Become AI agent adoption expert across product, marketing, and distribution.
Develop adoption materials: demos, guides, sales plays, battle cards, FAQs.
Design and integrate events with hands-on customer experiences.
Draft customer stories detailing adoption hurdles and resolutions.
Train account teams to deliver demos and guide deployments.
Collaborate with Customer Success and partners to ensure cohesive programs.
Use customer insights to inform product messaging and narratives.

Skills

Product Marketing

Salesforce expertise

Asset creation

Data-driven decision making

Cross-functional collaboration

Communication skills

Tools

Demo environments

Sales enablement tools

Event content creation

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.

We are looking for a strategic, highly motivated, and technically fluent Director of Product Marketing to craft programs and assets that help our customers accelerate AI agent adoption. In this role, you will listen deeply to our customers to better understand their adoption hurdles and devise creative strategies to move them forward. You will work cross-functionally with product management, marketing, customer success, external partners, and other teams.

Responsibilities

Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service
Develop effective internal and external facing adoption materials (demos, step‑step guides, sales plays, competitive battle cards, FAQs, etc.), making it easy for audiences of all maturity levels to take the next steps in their agent adoption journeys
Design net new and integrate with existing events programs with added emphasis on getting customers hands‑on with AI agents
Draft compelling customer stories with specific details on how the company overcame common adoption hurdles
Train account executives and solution engineers to not only deliver demos, but to also guide their customers through agent deployments
Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive
Leverage your research and findings with customers to inform product messaging and narratives

Required Skills:

8+ years of Product Marketing, Solution Engineering, or technology implementation experience
Expertise in Salesforce products and/or other customer service AI agent products
Hands‑on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content.
Ability to confidently pick up and lead new projects even in the face of ambiguity
Ability to use data and analytics to drive decision‑making as well as a consistent track record of setting and delivering against measurable marketing metrics.
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
Ability to establish good working relationships with cross‑functional teams and align with global stakeholders
Strong communication skills, both written and verbal
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred Skills

Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies.
Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities.
Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness.
Experience working with global system integrators, independent software vendors, agencies, and other channel partners.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

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