Product Marketing Coordinator

your adv; United States; On-site; USD 60,000 - 75,000; Full time

Job summary

DIRECTV FOR BUSINESS® is seeking a proactive Product Marketing Coordinator to support integrated campaigns, manage event programs, and partner with creative and media agencies from concept through completion.

This newly created role offers growth in product and brand marketing, and involves cross-functional collaboration with Sales, Legal, Brand, Product, and Operations teams. 2–3 years of experience required.

Qualifications

• 2–3 years of experience in product marketing, brand marketing, or a related field.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Excellent written and verbal communication skills.
• Ability to translate complex products into clear, compelling customer-facing messaging.
• Proficiency with Word, PowerPoint, Excel;Adobe PDF tools knowledge.
• Strong leadership and accountability; able to manage deadlines and dependencies.

Responsibilities

• Support development and execution of integrated product marketing campaigns across channels.
• Coordinate event marketing programs and deliverables with internal teams and agency partners.
• Track campaign performance and provide insights to optimize results.
• Partner with agency teams to manage creative projects from concept to completion.
• Lead small projects or substantial portions of larger initiatives.
• Own timelines, dependencies, and resolve roadblocks impacting schedules.
• Communicate campaign status, results, and risks to leadership, incorporating feedback.
• Prepare weekly, monthly, and quarterly campaign reporting.
• Collaborate with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams and external partners.
• Coordinate creative reviews and approvals using the DIRECTV DAM platform and Ziflow.

Skills

Excellent written communication

Excellent verbal communication

Project management

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Microsoft Word

PowerPoint

Excel

Adobe PDF tools

Job description

Our client, DIRECTV FOR BUSINESS®, is seeking a proactive and detail-oriented Product Marketing Coordinator to join the marketing team. This role is ideal for a self-starter with strong project

management skills, sharp writing and communication ability, and comfort working in a fast-paced, cross-functional environment.

You will play a key role in supporting integrated product marketing campaigns, managing event

marketing programs, and partnering with creative and media agencies from concept through

completion. This is a newly created position and a great opportunity to grow your career in product and brand marketing while taking ownership of meaningful work across the business.

Key Responsibilities:

• Support the development and execution of integrated product marketing campaigns across multiple channels, including digital, trade, and sales enablement
• Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets
• Track and analyze campaign performance - including weekly call report metrics such as qualified leads and activations driven by marketing - providing ongoing insights and recommendations to optimize results and inform future initiatives
• Partner with agency teams to manage creative projects from concept through completion, including developing creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals
• Lead small projects independently or drive substantial portions of larger organizational initiatives
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
• Communicate campaign status, results, and risks to leadership, incorporating feedback into ongoing execution
• Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical
• Collaborate day-to-day with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners
• Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow

Required Qualifications:

• 2-3 years of experience in product marketing, brand marketing, or a related field
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Excellent written and verbal communication skills
• Familiarity with marketing and communication best practices, with the ability to translate complex products, services, and technical information into clear, compelling customer-facing messaging
• Proficiency in Microsoft Office Suite, particularly Word and PowerPoint (daily use) and Excel, plus working knowledge of Adobe PDF tools
• Asks the right questions and double-checks accuracy before proceeding - this role involves complex products, multiple stakeholders, and sometimes conflicting information
• Balances accuracy and deadlines, given the involvement of Brand, Legal, product claims, and regulatory considerations
• Demonstrates strong leadership and accountability - providing direction, delivering constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates
• Organized and disciplined with time and competing priorities, and equally comfortable creating
• structure from scratch
• Thrives in a fast-paced environment where every day looks different
• Able to travel occasionally (roughly once a quarter), including for company all-hands events