Product Marketing Assistant Manager

Hisense USA; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Hisense USA is seeking a Product Marketing professional to support positioning, messaging, and feature communication for assigned products. You will translate HQ/R&D materials into clear U.S. market messages and help develop compelling content and launch tools.

You will coordinate with cross-functional teams to ensure timely launches, maintain product information, and monitor performance, reviews, and competitive activity across major retail channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in product marketing, marketing, sales support, project coordination, or related functions.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Basic understanding of marketing principles, retail channels, and consumer products.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Experience in consumer electronics, home appliances, technology products, or related industries.
• Familiarity with major retail channels (Amazon, Walmart, Best Buy, Costco, etc.).
• Experience working with cross-functional or global teams.

Responsibilities

• Support product positioning, messaging, and feature communication for assigned products and categories.
• Assist in translating HQ and R&D information into clear U.S. market messaging.
• Support development of product content, value propositions, and marketing materials.
• Conduct basic competitive research and gather marketplace insights.
• Assist with new product introduction planning and launch coordination.
• Maintain and update product information, feature databases, launch timelines, and related documentation.
• Help prepare launch toolkits, product briefs, presentations, and training materials.
• Support consistency of product messaging across packaging, PDPs, retailer content, and sales materials.
• Coordinate with Channel Marketing, E-commerce, Training, PR, and Sales teams on launches and content updates.
• Track launch readiness and follow up with cross-functional teams on deliverables.
• Assist in monitoring product performance, sell-through data, and competitor activities.
• Support special projects and other product marketing initiatives as assigned.

Skills

Product marketing

Marketing programs

Sales support

Project coordination

Cross-functional teams

Microsoft Office

Retail channels

Consumer electronics

Travel

Attention to detail

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Excel

PowerPoint

Word

Job description

Задачи:

Support product positioning, messaging, and feature communication for assigned products and categories. Assist in translating HQ and R&D product information into clear U.S. market messaging. Support the development of product content, value propositions, and marketing materials. Conduct basic competitive research and gather marketplace insights. Assist with new product introduction (NPI) planning and launch coordination. Maintain and update product information, feature databases, launch timelines, and related documentation. Help prepare launch toolkits, product briefs, presentations, and training materials. Support consistency of product messaging across packaging, PDPs, retailer content, and sales materials. Coordinate with: Channel Marketing on product launches and retail programs E-commerce on PDP accuracy and content updates Training teams on product materials PR teams on product information and launch support Sales teams on product information and selling materials Track launch readiness and follow up with cross-functional teams on deliverables. Assist in monitoring product performance, sell-through data, customer reviews, and competitor activities. Support special projects and other product marketing initiatives as assigned.

Требования:

Bachelor’s degree in Marketing, Business, Communications, or related field. 3+ years of experience in product marketing, marketing, sales support, project coordination, or related functions. Strong organizational, communication, and project coordination skills. Experience supporting product launches, marketing programs, or cross-functional projects is preferred. Proficiency in Microsoft Office (Excel, PowerPoint, Word). Basic understanding of marketing principles, retail channels, and consumer products. Ability to manage multiple tasks and meet deadlines in a fast-paced environment. Strong attention to detail and willingness to learn. Ability to travel occasionally as business needs require. Experience in consumer electronics, home appliances, technology products, or related industries. Familiarity with Amazon, Walmart, Best Buy, Costco, or other major retail channels. Experience working with cross-functional or global teams. Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.