Product Marketer

DBSync Inc.; Town of Russia (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

DBSync Inc. is seeking a Product Marketer to shape and execute marketing strategies for our data integration software. You will craft messaging, positioning, and campaigns that resonate with technical professionals and drive adoption of our CDC and data replication capabilities.

The role requires familiarity with SaaS apps, data clouds, and databases, plus experience hosting webinars and creating engaging content. You will collaborate with product, sales, and engineering to accelerate growth.

Qualifications

• Bachelor’s degree in CS or engineering; MBA is a plus.
• 3–5 years of overall experience, with SaaS marketing preferred.
• 2–3 years in SaaS companies.
• Strong understanding of SaaS apps, cloud platforms and databases.
• Excellent written and verbal communication.

Responsibilities

• Craft and deliver product messaging for data replication and CDC across channels.
• Host webinars and videos to educate customers on product capabilities.
• Analyze market trends, customer behavior and competitor offerings.
• Collaborate with cross-functional teams on GTM plans for launches.
• Define segments, value propositions, and distribution channels.
• Create marketing collateral: demos, data sheets, whitepapers, blogs, videos.
• Develop sales trainings and materials to empower the team.
• Plan campaigns and measure ROI with analytics.
• Support ABM initiatives and customer advocacy.

Skills

Marketing strategy

SaaS marketing

Technical acumen

Communication skills

Webinar hosting

Content creation

ABM

Campaign analytics

Cross-functional collaboration

Education

Bachelor’s degree in CS/Engineering

MBA with specialization

Tools

Salesforce

D365

Snowflake

Azure

AWS

Redshift

MySQL

PostgreSQL

SQL Server

Job description

You

Are passionate about technology, wake up every morning to experiment, learn and develop new solutions!

About Us

At DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data integration and Data warehousing services for both cloud/SAAS-based-on-demand applications. We were incubated by Salesforce.com (as a part of Avankia), before getting spinned off as a separate company. DBSync provides data integration as a SAAS-based, Standalone or hosted integration at a competitive price with a plethora of benefits for business users.

Our mission is to provide a strong foundation for businesses in solving complex problems and automating their workflows while acting as a pillar of support for all their data integrations needs. At DBSync we encourage innovation and creativity and our team is diverse comprising of a nice mix of cultural blends. We are a family where each talent is recognised and honed for the best of the individual and the company as a whole. We maintain a very professional, learn and excel vision with a hint of a start-up-like environment making each individual feel important and responsible with an equal opportunity to grow to the sky’s limit!

If you have a spirit of enthusiasm to grow beyond horizons, a determination to work hard, confidence to achieve success and influence future visions and products and be a successful part of the next gen trend, DBSync is the place for you!

Our Value System

1. We genuinely care

2. We do not waste time on manual or mundane task

3. We have a fun environment

4. We own it

5. We are experts on what we do

6. We win together

DBSync has been:

• We have been rated 4.7 / 5 on G2. We have got around 125 reviews in 2023.


• Based on the reviews G2 has awarded DBSync following badges.

• Best Relationship– Winter 2024


• Leader Americas Winter 2024


• Best Results – Winter 2024


• Best Usability – Winter 2024

About the Role

As a Product Marketer for DBSync, you will play a pivotal role in crafting and executing marketing strategies to drive the acquisition, adoption and success of our software products.

This role requires a good understanding of data operations and management practices, and familiarity with SaaS apps, databases and data clouds. You will be responsible for creating compelling messaging and campaigns that resonate with our target audience of technical professionals.

Job Responsibilities

• Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through various channels, including webinars, videos, and educational content.


• Comfortably present and host webinars and videos to educate customers on our product capabilities and benefits.


• Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies.


• Collaborate with cross-functional teams to create go-to-market plans for new product launches, feature updates, and demand generation.


• Define target customer segments, value propositions, and distribution channels.


• Create a wide range of marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos.


• Develop presentations, and training materials to empower the sales team with product knowledge and value propositions.


• Plan and execute marketing campaigns that generate leads and drive customer engagement.


• Use data and analytics to track campaign performance, ROI, and other relevant metrics.


• Support account-based marketing (ABM) initiatives and foster growth through customer advocacy.

Skills and Qualifications

• Bachelor’s degree in computer science, engineering, or related field; MBA with specialization


• Overall professional experience: 3–5 years, with a strong preference for backgrounds in Strategy, Marketing, or Technology.


• Min. 2-3 years of experience working in SaaS companies


• Good technical acumen with good communication skills


• General understanding of SaaS apps, cloud platforms (Snowflake, Azure, AWS, Redshift), and databases (MySQL, SQL Server, PostGreSQL)

• Experience working with Salesforce and D365+ is good to have


• Prior experience in technology consulting or enterprise technology marketing is highly desirable.


• Exceptional written and verbal communication skills, with the ability to distill technical concepts into clear and engaging messaging.

• Strong technical aptitude and understanding of DataOps, data management practices, databases, and data clouds.

• Experience in hosting webinars, creating videos, and delivering technical presentations.


• Proficiency in marketing tools, analytics platforms, and CRM systems.


• Strong project management skills and ability to collaborate across cross-functional teams.

Job Location: Eastern Europe (Remote)
Work Shift: U.S Shift (8:00 AM CST to 5:00 PM CST)