Product Marketer

yeet; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

yeet is seeking a Product Marketing Manager to own messaging across copy, landing pages, and campaigns. You will translate the platform's technical power into crisp narratives that resonate with engineers, bridging product, sales, and marketing.

You will craft positioning that matters to hands-on engineers and decision makers, balance storytelling with technical credibility, and drive launches from messaging to GTM assets.

Qualifications

• Understand how developers want to be marketed to and value authenticity, clarity, and technical credibility.
• Able to dive into tools and technologies to connect with developers in their language.
• Able to position a deeply technical product for engineers and decision makers.
• Balance storytelling with specificity: explain why yeet matters without watering it down.
• Thrive at the intersection of product, marketing, and developer experience.

Responsibilities

• Own yeet's messaging across copy, landing pages, and campaigns.
• Turn the raw technical power of the yeet platform into crisp narratives and positioning.
• Ensure the value delivered is obvious from the first headline to the last CTA.

Skills

Developer marketing

Technical storytelling

Product positioning

Cross-functional

Job description

About yeet

yeet is built by a tight-knit group of systems, observability, and kernel nerds who refuse to accept "mystery outages" as normal. We're a small, high-impact team with domain expertise in Linux, eBPF, performance instrumentation, and developer tooling.

We move fast, ship often, and take deep ownership. If you enjoy operating close to the metal, building tools that real engineers lean on during 3 AM incident sprints, and solving hard problems with minimal overhead, you'll feel right at home here.

About the role

We're looking for a Product Marketing Manager to own yeet's messaging across copy, landing pages, and campaigns.

You'll take the raw technical power of the yeet platform and turn it into crisp narratives and positioning that resonate with engineers, making sure the value we deliver is obvious from the first headline to the last CTA. This role sits at the intersection of product, sales, and marketing, owning how our story comes to life across landing pages, campaigns, and beyond.

About you

• You understand how developers actually want to be marketed to and have seen first-hand that they tune out fluff and respond to authenticity, clarity, and technical credibility.

• You're comfortable diving into the details of tools and technologies to connect with developers in their own language.

• You know how to take a deeply technical product and position it in a way that makes sense to both hands-on engineers and the decision makers who approve the budget.

• You can balance storytelling with specificity: Explaining why yeet matters without watering it down.

• You thrive at the intersection of product, marketing, and developer experience.

Nice To Haves

• Experience with pricing and packaging for developer-facing SaaS products.

• A track record of building or contributing to developer communities (Slack, Discord, GitHub, Reddit, etc.).

• Familiarity with category creation and positioning against large incumbents.

• Comfort running launches end-to-end, from messaging to assets to GTM execution.

• Deep understanding of PLG motions particularly around how free trials, sandboxes, and self-serve flows drive adoption.

• Knowledge of growth channels that resonate with devs (open source, technical blogs, conference talks, memes).

• Experience partnering with sales or solutions engineers to create technical enablement content (Decks, Pamphlets, One-Pagers).

• Big plus if you have basic familiarity with React and Tailwind CSS to quickly throw together templated landing pages when needed.