Product Manager (Web Insights)

Sensor Tower; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid/remote work

Health insurance

Wellness programs

Retirement plan

Flexible PTO

Home internet stipend

Job summary

Sensor Tower is seeking a Product Manager for Web Insights to own strategy and execution for our web analytics and generative AI offerings. You will translate customer requests into clear requirements and drive data-driven improvements across data pipelines and UX.

You will partner with Data Science and Engineering to ship features, analyze usage, and maintain a product roadmap. This role suits someone excited about web traffic, competitive intelligence, or digital marketing.

Qualifications

• 3–5 years of professional product management experience, preferably in a B2B or SaaS company.
• Degree in Computer Science, Engineering, or related field is a plus, but not required.
• Experience working with data products, analytics platforms, or APIs.
• Comfortable writing SQL and using data to inform product decisions.

Responsibilities

• Own strategy and execution for Web Insights products.
• Interview users to identify needs and translate to requirements.
• Collaborate with Data Science and Engineering to ship features and data pipelines.
• Propose and maintain a roadmap for Web and GenAI Insights releases.
• Analyze usage data to measure impact of shipped features.

Skills

Product management

SQL

Tableau

Snowflake

Amplitude

Mixpanel

APIs

GenAI

Cross-functional

Education

CS/Engineering degree

Tools

Claude

MCP integrations

Job description

• Sensor Tower’s mission is to measure the world’s digital economy. As the Product Manager for Web Insights, you’ll own strategy and execution for our web and generative AI analytics products, ensuring they’re accurate, intuitive, and solve real customer problems
• You’ll be assigned high-impact initiatives sourced directly from active customer requests, such as building an SEO/competitive-traffic solution with raw URL-level traffic data, improving competitive discovery and reporting UX, and expanding GenAI citations and brand-visibility tracking. You’ll interact directly with users and business stakeholders to gather detailed use cases and translate them into clear requirements
• You’ll collaborate with Data Science to refine and expand web traffic and engagement estimates, and share implementation and project management responsibilities with Engineering to ship new features and data pipelines. You’ll also partner with Product Marketing and GTM to communicate the value of new capabilities and drive adoption of the Web Insights product
• This is a great fit for a Product Manager who is energized by analytics products, comfortable getting into the data themselves, and excited about the web traffic, competitive intelligence, or digital marketing space
• Interview users to identify needs, workflows, and pain points related to web traffic and engagement data
• Write clear technical requirements for new features, metrics, and data delivery solutions
• Collaborate daily with Data Science and Engineering to prioritize, scope, and ship improvements to web estimates and product features
• Propose and maintain a roadmap for future Web and Generative AI Insights releases
• Analyze usage and product data to identify opportunities and measure the impact of shipped features
• Communicate functional and business details of upcoming releases to less technical teams, including Marketing, Sales, Customer Success
• Monitor data quality and accuracy of web estimates, working with Data Science to resolve issues and improve methodology

Benefits

• A “hybrid” environment offering a choice between working in-office, remote, or a mix
• Company-paid Health Insurance to support individual and family health
• Wellness programs for physical fitness, mental health, and fertility planning
• Retirement savings accounts to support investment in your future
• Flexible Paid Time Off so employees can shape their time away from the office
• Stipends for office and/or gym setup and home internet

Strong written and verbal communication skills, with the ability to translate technical concepts for non-technical audiencesExperience collaborating cross-functionally with Engineering, Design, and Sales/GTM teamsAn interest in web analytics, competitive intelligence, digital marketing, or adjacent spaces (SEO experience is a strong plus)3–5 years of professional experience, preferably in product management at a B2B or SaaS companyDegree in Computer Science, Engineering, or a related field is a plus, but not requiredExperience working with data products, analytics platforms, or APIsComfortable with writing SQL and using data directly to inform product decisionsFamiliarity with BI and analytics tooling (e.g., Snowflake, Tableau, Amplitude, Mixpanel) is a plusAI-fluent and comfortable working daily with tools like Claude, building custom agents, and leveraging MCP integrations to move faster and unlock new workflows