Product Manager, Social Features

Airbnb, Inc.; Oregon; Hybrid; USD 200,000 - 240,000; Full time

Job summary

Airbnb is hiring a Product Marketing Manager for Social Features. You will lead a dedicated pod to turn guest connections into repeat travel, owning features from brief to launch. Collaborate with engineering, design, data science, and program management to ship impact across the guest journey.

You’ll prototype with AI, defend scope, and use experiments to decide what to build next, shaping the narrative for leadership and guests alike.

Qualifications

• 8+ years of product marketing or product management with measurable impact on core metrics.
• Experience building social or network-driven products (sharing, invites, feeds, groups).
• AI-native in daily work: prototyping, research, specs, analysis.
• Ability to dive deep with engineering and design, considering data and edge cases.
• Strong execution, leading cross-functional launches on time and quality.
• Fluent in interpreting experiment results and translating into product decisions.
• Clear, structured writer who translates strategy into actionable guidance.

Responsibilities

• Lead a pod that turns user connections into return visits and expands the social graph.
• Own the features from brief to launch, collaborates with engineering, design, data science, and PM partners.
• Write product narratives for leadership and guests explaining every release.
• Present strategy and results in leadership reviews with concise narratives.
• Shape integration of connections across guest journey from search to booking and Trips.

Skills

8+ years experience

Social/product marketing

AI-native experimentation

Attention to detail

Cross-functional leadership

Experiment results literacy

Clear communication

Consumer marketplace/travel domain

Job description

The Community You Will Join:

Our Product Marketing Managers start with the guest and work backwards, turning product thinking, data, and research into strategy. They own outcomes end to end, lead cross-functional teams across engineering, design, data science, and program management, and stay close enough to the details to know when something is off.

The Social team is making Airbnb a place where you travel with, and because of, the people you know. Our strategy has three parts: scaling the social graph, building social features that make Airbnb fun and useful for you and your friends, and creating social experiences that help people form new relationships and strengthen existing ones in real life. Each part has its own dedicated pod of engineers, designers, and program partners.

The Difference You Will Make

As Product Marketing Manager for Social Features, you'll lead a new pod that turns guests' connections into reasons to come back to Airbnb. You'll own the features people use with their friends: the travel map and sharing it, group travel tools, recommendations from people you know, and how connections are woven across Airbnb to make the whole travel experience better. You'll own the outcome, not just the roadmap: you'll make the calls on scope and priority with a dedicated engineering lead, engineers, and design partner, and be accountable for the results. You'll take features from brief to launch, use experiment results to decide what to build next, and grow how often guests plan, book, and share trips with the people they know. You'll also write the product narrative that explains each release to leadership and to guests.

A Typical Day

• Work backwards from the guest: write crisp briefs and requirements for new features, each grounded in a real guest need and a clear definition of success
• Prototype with AI first: build working prototypes yourself to explore ideas, test them with guests, and align the team in days rather than weeks
• Drive execution with engineering, design, data science, and program management, from concept through launch and iteration, often with several features in flight at once
• Go deep with the team on the details: review builds, test flows yourself, and chase down the edge cases that decide whether a feature delivers for guests
• Shape how connections are integrated across the guest journey, from search and booking to Trips, so planning and traveling with people you know feels natural
• Build shareable, delightful moments like the travel map that bring new people to Airbnb and grow the social graph
• Partner with the social graph and social experiences pods, and with Trips, Search, Checkout, and other partner teams, to ship work that spans surfaces
• Design for trust and privacy from the start, with clear controls over what people share and with whom
• Put mechanisms in place, like goals and a weekly metrics review, so the team knows where it stands and acts on it
• Partner with data scientists on experiments, dive deep into the results, and make clear calls on what to scale, iterate on, or stop
• Present strategy and results in leadership reviews, turning complex tradeoffs into clear decisions and concise narratives

Your Expertise

• 8+ years in product marketing or product management, with a track record of moving a core consumer metric (engagement, retention, sharing, or conversion) through features you led to launch
• Experience building social or network-driven products: sharing, invites, feeds, profiles, group features, or connection-based recommendations
• Deeply AI-native in how you work: you use AI tools every day for prototyping, research, specs, and analysis, and you've changed how your team builds because of it
• Obsessed with the details: you go as deep as it takes with engineering and design, from data to edge cases, to make sure what ships drives great outcomes for guests
• Strong execution and a bias for action: you've led cross-functional teams through complex launches on time and at a high quality bar, and you move fast on decisions that are easy to reverse
• Fluent in experiment results: you can define what a test needs to learn, read growth metrics alongside guardrails like trust, privacy, and satisfaction, and turn them into product decisions
• Strong judgment of consumer product quality, a high bar for craft, and a clear sense of what makes an experience fun, useful, and worth sharing
• Comfort working in a new, fast-moving area where you set the roadmap and build the team's operating rhythm
• Ability to earn the trust of engineering, design, and data science partners and lead without formal authority
• Clear, structured writer and communicator who can distill complex tradeoffs for executives and translate strategy into actionable guidance for teams
• Experience at a consumer marketplace or travel company, or launching a new social product at scale (preferred)

Your Location:

We are open to candidates in multiple locations, but we ask that you are able to work Pacific Time Zone work hours as needed. This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: . Please include your full name, the role you're applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity :

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range$200,000—$240,000 USD

Reasonable Accommodations:

We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.