Product Manager - Smart Audiences, Integrated Media Solutions

Procter & Gamble; Cincinnati (OH); On-site; USD 95,000 - 140,000; Full time

Job summary

Procter & Gamble is hiring an Integrated Media Solutions Smart Audience Product Manager in Cincinnati, OH. You will combine technical skills with marketing data to boost ROI across digital advertising and collaborate with data providers and internal teams.

You will lead data strategy for categories, apply AI/ML where relevant, and drive brand automation initiatives. Join a high-performance team delivering measurable advertising outcomes.

Qualifications

• BS or MS/MBA in CS/Analytics/MIS/OR/Statistics or similar.
• 2+ years of experience with activated media campaigns.
• Familiar with Programmatic Media and Media Buying Platforms.
• Experience with SQL/BigQuery and basic data management.
• 1+ years in software development/product/data or similar (preferred).
• Ability to use programmatic data to create analytics and insights.
• Strong IT/Media results orientation and autonomous work style.

Responsibilities

• Own the relationship with categories to understand needs and recommend audience data strategy end-to-end.
• Collaborate with product and data managers on data categories and apply AI/ML where applicable.
• Drive actions in brand automation through consumer data strategy.
• Engage in the digital marketing/adtech ecosystem, data management and analytics.
• Serve as a global subject matter expert to drive ROI in marketing initiatives.
• Oversee data adoption and governance: quality, storage, master data, security, and standards.

Skills

Programmatic media

SQL

BigQuery

Data analytics

Excel

Education

BS or MS/MBA in CS / Analytics / MIS / OR / Statistics

Tools

DSPs

DMPs

SSPs

ID-Graphs

Data Lakes

Brand Safety

Fraud Control

Job description

As an Integrated Media Solutions Smart Audience Product Manager, you will use your strong technical skills to continuously increase the return on investment of P&G's digital advertising. The selected candidate will work with P&G's consumer data, advertising and marketing technologies while working with key technology partners, data providers, and internal product teams to deliver success for our categories.

Job Responsibilities

• Owning the relationship with our categories to understand their needs and recommend audience data strategy while helping implement end to end.

• Working with the product manager and data manager on data categories, incorporating AI and ML were applicable, and communicate with applicable product categories.

• Work with consumer data strategy, driving the action items behind brand automation.

• Digital marketing/adtech ecosystem, data management, and analytics.

• Working with our high-performance team will enable you to be a global subject matter expert for business driving adoption of best practices to deliver high ROI marketing.

• Manage the data adoption and utilization based on data strategy for selected area of accountability: data quality, operations, storage, reference and master data, data standards, security, vendor governance, meta data.

Job Qualifications

Required

• A BS or MS/MBA in Computer Science, Business Analytics, Data Science, Management Information Systems, Operations Research or Statistics (or like degree)
• Minimum of 2 plus years of experience with activated media campaign
• Familiar with Programmatic Media and Media Buying Platforms through Media Experience
• Experience with: DSPs, DMPs, SSPs, ID-Graphs, Data Lakes, Brand Safety, and Fraud Control
• Ability to work with of SQL/Big Query and basic understanding of data management
• 1+ years experience in modern Software Development, product, consumer data or similar experience is preferred
• Ability to use programmatic data to create and deliver analytics and real time insights
• Proven IT /Media Results - Able to identify opportunities based on articulation of overall objectives and goals and passionately drive to deliver.
• Able to work autonomously and independently to support the business. Strong Microsoft Office tools skills including Excel, Power point, Word

Preferred

• Experience with programmatic marketing, consumer warehouses, digital marketing reporting and analytics, search, ecommerce, content management, email marketing, etc.
• Operations – experience in ad operations including reporting, troubleshooting, analysis & score carding. Experience with determining issues and clearly articulating potential solutions.
• Experience with privacy, legal, data protection regulations (e.g. GDPR, CCPA)
• Exposure to analytics tools such as Python, KNIME, Power BI, and Tableau
• Exposure to Google Analytics, Google Data Studio, Google.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.