Product Manager, SEO and Answer Engine Optimization (AEO)

Rover.com; Seattle (WA); Hybrid; USD 109,000 - 136,000; Full time

Benefits offered by this job

Competitive compensation

401k match

Long-term incentive plan with company‑

Flexible PTO

Medical, dental, and vision insurance

Commuter benefits

Bring your dog to work

Job summary

Rover.com is seeking a highly analytical Product Manager to join the Discovery team in a hybrid role based in the Greater Seattle area. You will own AEO/SEO growth, launch new landing pages, and drive bookings through optimized visibility and conversion across channels.

You will collaborate with engineering, content, analytics, and international teams, research and propose opportunities, and design tests with measurable outcomes. AI-assisted workflows will speed up discovery, QA, and reporting.

Qualifications

• 5+ years of SEO experience across technical, content, international, and multi-brand optimizations including answer-engine optimization
• 2+ years of product management or project management experience
• Experience partnering with UX and engineering to bring features to life
• Experience driving cross-functional collaboration to move outcomes forward
• Experience with testing, funnel analysis, and data analytics
• Excellent organizational and communication skills
• Comfort with SQL and using spreadsheets to model opportunities
• Experience in growth product and familiarity with marketing technology and tracking tools
• Hands-on experience with AI tools to improve work and ability to judge when human verification is needed

Responsibilities

• Lead Rover-wide AEO/SEO growth as a product surface and own new landing pages to grow organic visibility and bookings
• Research ideas, formulate concrete proposals, set up and run tests, measure results
• Collaborate with content, development, and analytics teams across regions to execute projects
• Build and use AI-assisted workflows to move faster and cover more ground, including opportunity discovery and QA

Skills

SEO experience

Product management

Cross-functional collaboration

Testing & data analytics

SQL

AI tooling usage

Growth product mindset

Stakeholder management

Experiment design

Education

BS in Marketing/CS/Math/Economics or related field

Tools

SQL

Excel/Google Sheets

LLMs / AI tools

Job description

Who we are:

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

We are seeking a highly analytical product manager to join the Discovery team. At Rover, the Discovery team is focused on driving scalable and diversified product-led growth across channels by increasing new bookings through optimized visibility and conversion.

This role leads Rover-wide AEO and SEO growth as a product surface, combining analysis, reporting, prioritization, stakeholder management, along with direct ownership and autonomous launch of new landing pages that grow organic and answer-engine visibility and new bookings.

You will be tasked with discovering emerging AEO/SEO opportunities and focus areas for the team, evaluating those against other business priorities, and working with the development, content, design, analytics, and international teams to execute those projects. The ability to research ideas, formulate concrete proposals, set up and execute tests, measure test results, and collaborate with content and development teams is critical to success. Cross-functional engagement is essential.

You will also build and use AI-assisted workflows to move faster and cover more ground, for example opportunity discovery, answer-engine visibility tracking, analysis and reporting, page QA, and test design. You own the accuracy, quality, and outcome of everything you ship, whether or not AI helped produce it.

Your Experience:

• 5+ years of SEO experience spanning technical, content, international, and multi-brand optimizations as well as experience with, or a demonstrated point of view on, answer-engine optimization


• 2+ years of product management or project management experience


• Experience partnering with UX and engineering to bring features to life


• Experience driving and navigating cross-functional collaboration to move forward outcomes


• Experience with testing, funnel analysis, and data analytics


• Excellent organizational, analytical, and communication skills


• Comfort with SQL and using spreadsheets to model opportunities (Excel/Google Sheets)


• Experience in growth product and familiarity with marketing technology and tracking tools


• Hands-on experience using LLMs or other AI tools to improve your own work (for example SQL, research synthesis, content or page QA, or automation), and sound judgment about what needs human verification

Your Qualifications:

• BS in Marketing, Computer Science, Mathematics, Economics, or a related technical field or equivalent practical experience


• Your curiosity and enthusiasm for growing Rover’s business


• Your desire to explore new ideas and opportunities leveraging hypothesis-driven thinking, research, and experimentation


• Your ability to partner with content and engineering to set a long-term vision for your product growth investment, then break it down into smaller investments to learn quickly


• Your passion for understanding our customers and their needs, on both sides of the marketplace


• Your creativity in exploring new potential growth tactics across multiple channels and leveraging the power of our pet-loving community


• You can get the data you need, derive insights, and leverage it to make decisions and drive growth


• You build repeatable AI-assisted workflows, document them so the team can reuse them, and verify outputs before they drive decisions or go live


• You learn your market and competition better than anyone and you integrate this information into your strategies


• You are biased toward action, a great collaborator, and a master disambiguator/simplifier


• You never stop pushing toward clarity and delivery


• You never hesitate to roll up your sleeves and tackle something hands-on; you persevere when others fall away


• You have a true passion for Rover’s mission and values

Benefits Of Working At Rover.com

• Competitive compensation


• 401k match


• Long-term incentive plan with a company performance-based cash payout


• Flexible PTO


• Competitive benefits package, including medical, dental, and vision insurance


• Commuter benefits


• Bring your dog to work (and unlimited puppy time)


• Pet benefits, including $1000 toward adopting your first dog or cat


• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly


• Regular team activities performed in-person and virtually

Compensation

• In the greater Seattle area the first-year salary range is $108,694-135,867. Additionally, Rover offers benefits to full-time employees


• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process

At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply.

Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex pregnancy, gender identity or expression, sexual orientation marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal state and local laws.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.