Product Manager, Product Analytics & Experimentation

TEGNA, Inc.; Tysons (VA); On-site; USD 110,000 - 155,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Holidays

Doctoral access or telehealth benefits

Job summary

TEGNA, Inc. is seeking a Product Manager, Product Analytics & Experimentation to measure, learn from, and continuously improve our digital products across websites, apps, notifications, and personalization.

You will partner with Product Managers, Engineering, Data, and Editorial teams to turn customer behavior into actionable insights, build dashboards, and guide data-informed product decisions through the full lifecycle.

Qualifications

• Bachelor's degree required or equivalent experience.
• Experience with product analytics, experimentation, and dashboards.
• Ability to translate business questions into actionable product insights.

Responsibilities

• Define success metrics with product managers and stakeholders.
• Build dashboards and reusable measurement frameworks.
• Instrument analytics across websites, apps, and notifications.
• Design, run, and interpret A/B tests and experiments.
• Communicate insights and recommendations clearly to teams.

Skills

Product analytics

Experimentation

SQL

Amplitude

Dashboarding

Stakeholder management

Education

Bachelor's degree in a related field

Tools

Amplitude

LaunchDarkly

Tableau/Power BI

Google Analytics

Job description

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We're looking for a Product Manager, Product Analytics & Experimentation to help TEGNA measure, learn from, and continuously improve our digital products. This role sits at the intersection of product analytics and experimentation, partnering with Product Managers to transform customer behavior into actionable insights that improve our websites, mobile apps, notifications, and personalization capabilities.

You’ll help evolve TEGNA's analytics and experimentation capabilities, enabling product teams to measure outcomes, validate hypotheses, and make confident, data-informed decisions throughout the product lifecycle. Working across Product, Engineering, Design, Data, QA, and Editorial, you’ll help build a culture where analytics and experimentation are integral to how we discover, deliver, and continuously improve our products.

Who You Are

You are passionate about understanding customer behavior and using data to improve products. You enjoy digging into analytics, identifying opportunities, designing experiments, and translating complex findings into practical recommendations.

You're equally comfortable partnering with Product Managers to define success metrics, collaborating with Engineering on instrumentation requirements, working with Data teams to ensure analytics quality, partnering with UX Research and Design to better understand customer behavior, building dashboards, and helping stakeholders interpret the impact of new features, experiments, and customer journeys.

You have a strong analytical mindset but understand that data is only valuable when it leads to better decisions. You're curious, collaborative, and eager to develop expertise in product analytics and experimentation while helping teams build better products.

You're organized, proactive, and motivated by TEGNA's mission to connect and serve local communities everywhere.

Scope of Responsibility

Partner with Product Managers across TEGNA's Consumer Products organization to define success metrics, measure product performance, identify opportunities, and support experimentation initiatives.

Help evolve TEGNA's analytics and experimentation capabilities by establishing best practices for instrumentation, dashboard development, experimentation, and product analysis.

Support product teams throughout the product lifecycle by helping define measurement plans, analyze product performance, and communicate actionable insights that improve customer outcomes.

Top Key Activities

• Product Analytics - Partner with Product Managers to define success metrics, develop dashboards, analyze customer behavior, and identify opportunities to improve product performance.
• Analytics Enablement - Develop dashboards, reports, and reusable measurement frameworks that make product performance visible and actionable across the organization.
• Instrumentation - Partner with Product Managers and Engineering to define analytics requirements, document event tracking, validate instrumentation, and improve the consistency and quality of product data.
• Product Analysis - Analyze product performance, feature adoption, customer journeys, conversion funnels, engagement trends, and experiment results to generate actionable recommendations.
• Experimentation - Support the design, execution, and measurement of A/B tests and feature rollouts, partnering with product teams to validate hypotheses and measure customer impact.
• Communications - Present dashboards, findings, experiment results, and recommendations to product teams and stakeholders through clear written and verbal communication.

Domain Acumen

• Experience working with digital product analytics platforms such as Amplitude (preferred) or Google Analytics.
• Experience supporting A/B testing, experimentation, feature flagging, or progressive delivery using LaunchDarkly or similar platforms.
• Strong understanding of product metrics including adoption, engagement, retention, conversion, funnels, and customer behavior analysis.
• Experience partnering with Engineering to define or validate analytics instrumentation.
• Ability to translate business questions into meaningful product insights.
• Strong understanding of agile software development and how analytics supports continuous product improvement.
• Experience with SQL, visualization tools, or business intelligence platforms is a plus.
• Experience with digital media, publishing, consumer products, or content platforms is desirable.

Key Professional Traits and Requirements

• 2-5 years of experience in Product Analytics, Digital Analytics, Product Management, Business Analysis, or a related field
• Strong analytical and problem-solving skills
• Experience partnering with Product Managers and Engineering teams
• Excellent written and verbal communication skills
• Strong planning, prioritization, and organizational skills
• Comfortable collaborating across Product, Design, Engineering, QA, Data, and Editorial teams
• Data-informed decision maker with experience measuring product outcomes
• Curious, collaborative, and eager to learn
• Strong sense of ownership and accountability
• Comfortable working in fast-paced, iterative environments

Tools

• Analytics: Amplitude or equivalent
• Experimentation: LaunchDarkly or equivalent
• Visualization: Tableau, Power BI, Looker Studio, or equivalent

Why Join Us?

Help shape how TEGNA builds better digital products through data.

As a Product Analyst, you'll partner with product teams across websites, mobile apps, personalization, notifications, experimentation, and analytics to help teams understand customer behavior, validate ideas, and continuously improve the experiences that reach millions of users every day.

You’ll work alongside experienced product leaders and analysts, building deep expertise in product analytics and experimentation while making a meaningful impact on the future of local journalism.

This is an opportunity to grow your career at the intersection of analytics, experimentation, and product strategy, helping create a culture where every product decision is informed by data and every product improvement is measurable. #LI-MS1

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin