Product Manager, Probe Reprocessing & Ultrasound

Verathon Inc; Coralville (IA); Hybrid; USD 87,000 - 118,000; Full time

Benefits offered by this job

Health plans

401k plans with company matching

Employee Stock Purchase Plan

Tuition reimbursements

Parental leave

Hybrid work

Job summary

CIVCO is seeking a Product Manager to guide the Probe Reprocessing product line, shaping strategy with cross-functional teams to deliver market-ready products. You will drive go-to-market plans, influence pricing, and enhance product positioning across global markets.

The role requires translating customer insights into actionable roadmaps, coordinating marketing and sales campaigns, and ensuring regulatory alignment while optimizing profitability and growth.

Qualifications

• Strong written and verbal communications skills.
• Ability to inspire and motivate cross-functional team members around a strategic agenda.
• Ability to simplify complex topics when communicating.
• Ability to multi-task and balance competing priorities.
• Ability to analyze data and draw conclusions.
• Ability to translate customer insights and market trends into product strategies.
• High attention to detail and adherence to regulated processes common to medical device manufacturers.

Responsibilities

• Develop near and long-term product roadmap strategies by evaluating the current line and aligning with emerging clinical and geographical market trends.
• Lead organizational alignment during portfolio reviews by effectively communicating direction and objectives on projects on the roadmap.
• Collaborate with cross-functional teams to develop and provide concise product definitions responsive to customer needs and market opportunities.
• In collaboration with Marketing Communications, recommend & plan marketing campaigns to support product line awareness and growth; generating original content as product requires.
• Plan the launch of new products and releases coordinating with cross-functional team for implementation of the plan.
• Work closely with channel management to monitor product delivery and availability globally.
• Lead market and product exploratory activities to include targeted customer listening and external product evaluations.
• Make financial decisions on products in line with key strategic company initiatives.
• Manage competitive pricing matrix to capture new business opportunities and/or maintain market share while maximizing gross margin.
• Proactively evaluate product pricing in response to positive/negative sales trends, communicating key performance highlights/trends to executive leadership.
• Develop product positioning to highlight key differentiators of products in applicable markets.
• Identify opportunities and implement strategies to improve product hit rate.

Skills

Cross-functional leadership

Written & verbal communication

Data analysis

Strategic thinking

Market trend analysis

Regulatory awareness

Education

Bachelor’s degree in Marketing, Management, Business Administration, or related field

Tools

Microsoft Office

Job description

CIVCO is seeking a Product Manager to guide the Probe Reprocessing product line, shaping strategy with cross-functional teams to deliver market-ready products. You will drive go-to-market plans, influence pricing, and enhance product positioning across global markets.

The role requires translating customer insights into actionable roadmaps, coordinating marketing and sales campaigns, and ensuring regulatory alignment while optimizing profitability and growth.