Product Manager, Marketing Technology

Global GP LLC; United States; Hybrid; USD 103,000 - 155,000; Full time

Benefits offered by this job

Health & Wellness - Medical, Dental, V

401k with company match

Tuition reimbursement after 6 months

Professional development

Job summary

Global Partners LP in the United States seeks a Product Manager, Marketing Technology to lead the development and optimization of marketing tech solutions across physical and digital channels. You will define the roadmap for CDPs, CRMs, and mobile apps, aligning initiatives with growth goals and measurable value.

You will collaborate with Marketing, Product, and Operations to ensure omnichannel experiences, manage vendor relationships, and drive data-driven decisions that improve customer

Qualifications

• Strong understanding of marketing technology platforms (CDP, CRM, marketing automation).
• Experience in product management using agile methodologies.
• Excellent stakeholder management and communication skills.
• Technical proficiency with system integration and omnichannel retail environments.

Responsibilities

• Lead strategy, development, and execution of marketing technology initiatives (CDP, CRM, mobile app integrations).
• Prioritize features based on business value, user needs, and feasibility to drive the roadmap.
• Develop and maintain architecture, integrations, and workflows for MarTech ecosystems.

Skills

Marketing technology platforms

Product management

Agile methodologies

Stakeholder management

System integration

Omnichannel retail

Job description

Job Summary

The Product Manager, Marketing Technology is responsible for leading the development and optimization of marketing technology solutions that enhance customer experience across both physical and digital channels. This role defines and drives the product roadmap for platforms such as Customer Data Platforms (CDPs), CRM systems, and mobile applications, ensuring they align with strategic business goals. The position bridges the gap between business objectives and technical execution, integrating systems to enable personalized and cohesive customer interactions. As a key liaison across Marketing, Product, and Operations teams, this role ensures marketing technologies deliver measurable value and a seamless omnichannel experience. At Global Partners, business starts with people. Since 1933, we've believed in taking care of our customers, our guests, our communities, and each other -and that belief continues to guide us. The Global Spirit is how we work to fuel that long term commitment to success. As a Fortune 500 company with 90+ years of experience, we're proud to fuel communities -responsibly and sustainably.

Job Description

Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations. Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility. Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention. Partners with retail operations and marketing teams to ensure MarTech solutions enhance in-store experiences and increase customer engagement and foot traffic. Manages vendor relationships and evaluates emerging marketing technologies to ensure a competitive advantage in the retail landscape. Oversees the integration of MarTech systems to create a unified customer profile and deliver personalized content and offers. Leads cross-functional teams through the implementation and iteration of marketing technology tools and enhancements. Develops and maintains comprehensive documentation of system architecture, integrations, and technology workflows. Establishes success metrics for marketing technology initiatives and regularly reports on KPIs and performance outcomes. Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress. Enhance Data Quality and Trust: Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization. Strengthen the Product Management Function: Share best practices with other PMs and squads, helping elevate product management standards across Global Partners.

Additional Job Description

Required Skills: Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments.

Preferred Experience: Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable.

Work Environment: Primarily office-based with a hybrid or flexible schedule as applicable.

Travel Requirements: Occasional travel (~10%) to retail sites or vendor locations may be required.

Pay Range: $103,000.00 - $154,600.00 The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.

Our Commitments to You Coins!

We offer competitive salaries and opportunities for growth. We have an amazing Talent Development Team who create trainings for growth and job development.

• Health & Wellness - Medical, Dental, Visions and Life Insurance.
• Along with additional wellness support.
• The Road Ahead - We offer 401k and a match component!
• Professional Development - We provide tuition reimbursement; this benefit is offered after 6 months of service.

Pay Range: $103,000.00 - $154,600.00 The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.

What to Expect From the Hiring Process

We value passion and potential. Interviews are conducted virtually and in person, depending on the role. We'll provide more details about next steps if selected to move forward.

Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law.

If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-747-9675 or 781-7GP-WORK.