Product Manager, Marketing Orchestration

Hightouch; San Francisco (CA); On-site; USD 190,000 - 260,000; Full time

Job summary

Hightouch in San Francisco is seeking a senior product leader to own the core surfaces marketers use daily, from audiences and charts to experiments and orchestration. You’ll be a product GM, accountable for adoption, revenue impact, and guiding multiple engineering and design workstreams.

You’ll present to customers, work with executives, and shape company strategy in a fast-moving environment where ambition, humility, and customer obsession drive every decision.

Qualifications

• Relentless customer champion with deep connection-building.
• Translate complex engineering concepts into simple, business-friendly terms.
• Drive clarity and distill ideas into compelling narratives.
• Thrive in a fast-paced environment with rapid iteration.
• Make decisions focused on measurable business impact.

Responsibilities

• Define 0→1 orchestration primitives for AI-native marketing programs.
• Expand audience targeting and syncing to support advanced use cases.
• Lead cross-functional engineering and design to drive GTM success.

Skills

Customer Obsession

Technical Aptitude

Strong Communicator

Hunger and Speed

Outcome Mindset

Job description

About Hightouch
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

About Hightouch
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.
Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.
Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

About The Product Team
You’ll join a lean, world-class Product Team. We’ve thought deeply about what winning product culture looks like in competitive markets being reshaped by AI. The team prizes founder-level commercial instinct, the bandwidth to cover broad areas, and extremely fast iteration aided by product-minded engineers and AI. We’re the team that invented Reverse ETL, pioneered the Composable architecture, landed AI Decisioning as a category, and most recently invented Agentic Marketing.
Why this role matters
This portfolio is the majority of Hightouch's revenue — and it deserves a single, dedicated owner. Audiences, traits, experiments, analytics, and orchestration are the surfaces our customers live in every day, but the unifying vision across them has so far been carried by founders and shared across the team. We're hiring this role to change that: one person accountable for the health, direction, and growth of our core.
What you’ll own
We're looking for a product leader for the core surface area of Hightouch: the interfaces marketers live in every day and the largest driver of our revenue. You'll own a broad portfolio spanning:

• Audiences — the segmentation and targeting experience at the center of Hightouch
• Charts & Dashboards — analytics surfaces for customers to uncover audience insights and monitor performance
• Experiments — automation and measurement tools to run & monitor cross-channel experiments
• Trait Building — no-code interfaces to build custom business logic and data attributes to power marketing campaigns
• Orchestration — primitives for how campaigns and journeys are sequenced and coordinated globally across all of Hightouch

We need someone who can drive clarity, set prioritization, and bring a unifying vision across that entire portfolio.

What You’ll Do
The role’s mandate spans multiple modes of product work: from 0-1 innovation to deepening established surfaces to scaling emerging areas. A significant part of the job will be deciding what to prioritize and what outcomes to achieve in which order to hit our company revenue goals. Some examples include:

• Building 0→1 in global orchestration: defining the right audience, campaign and journey primitives for AI-native, Fortune 100-class marketing programs
• Expanding audience targeting & syncing to better support advanced use cases like couponing and live auctions
• Transforming our investment in charts, dashboards, and experimentation to better interface with Hightouch Agentic Marketing

This is a senior, hands‑on role — think “product GM.” You'll be fully accountable for both product adoption and go‑to‑market success, leading across multiple Engineering and Design workstreams. You'll present frequently to customers, work directly with executives, and shape company strategy.

About You

• Customer Obsession: You are a relentless customer champion. Your superpower is the ability to forge deep connections, intuitively anticipating needs before customers can even articulate them.
• Technical Aptitude: More than just understanding technical concepts, you're a translator who turns complex engineering challenges into elegant, accessible solutions. You speak both engineer and business fluently.
• Strong Communicator: You can drive clarity and distill complex ideas into compelling narratives that inspire teams and resonate with users, turning insights into action.
• Hunger and Speed: Speed isn't just a preference for you— it's a way of life. You thrive in a high-energy environment where rapid iteration and bold moves are the default, not the exception.
• Outcome Mindset: You're not a feature factory— you're a strategic mastermind who reverse‑engineers success. Every decision you make is laser‑focused on driving measurable business impact, turning product vision into tangible results.

Interview Process

• Hiring Manager Interview [30m]: Chat with Hiring Manager about past experiences and interests to assess role and company fit.
• Technical & UX Interview [90m]: Live conversation with a Product Manager covering the technical architecture and user experience of a potential feature inside Hightouch.
• Case Study Interview: Part 1 [45m]: Presentation of the take‑home case study (1st part), focusing on problem space discovery and GTM validation.
• Case Study Interview: Part 2 [45m]: Presentation of the take‑home case study (2nd part), focusing on solution mapping and MVP scope.