Product Manager - Lighting

Werner Electric Supply Company; Appleton (WI); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) Retirement Plan with company 1:

Paid holidays, vacation, personal, and

Tuition Reimbursement

Annual bonuses and merit increases

Job summary

Werner Electric Supply Company is seeking a Product Manager to execute business strategy for designated product lines, optimizing profit and growth. You will identify partnerships, drive sales and gross margin, and conduct market research to tailor offerings for customers.

Responsibilities include developing plans, collaborating with Marketing, providing pre-sales support, and training both internal staff and external customers. Travel within territory and strong vendor relations are essential.

Qualifications

• Associate or Bachelor's degree in marketing, sales, business administration with 1–3 years related experience.
• 3–5 years' experience working with electrical products in lieu of a degree.
• Must have and maintain a valid driver's license.
• Ability to travel regularly through assigned territory; some overnight travel required.

Responsibilities

• Create and execute business plan and strategy for designated product lines.
• Identify and manage strategic partnerships with vendors and manufacturers.
• Drive sales and gross margin for designated GL codes.
• Conduct market research on products, pricing, and market success.
• Produce competitive analysis materials comparing products with key competitors.
• Collaborate with Marketing to deploy product strategy for new products.
• Provide pre-sales support including BOMs and solutions based on customer needs.
• Communicate with Customer Experience Specialists and Account Management to implement strategies.
• Design, manage, and deliver technical training to clients and internal teams.
• Utilize the CRM tool to log opportunities and interactions in the assigned region.

Skills

Sales experience

Electrical products knowledge

Travel readiness

Customer liaison

Education

Associate or Bachelor's degree in marketing, sales, business administration

Tools

CRM software

Solar (bus. systems) experience

Job description

Be Yourself. Build Your Career. Be Exceptional Together.

At Werner, we're more than an electrical distributor - we're a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person's voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.

Job Summary

The Product Manager is responsible for executing a business strategy for designated product lines to optimize profit and meet financial & growth objectives.

Essential Functions

• Create and execute business plan and strategy for designated product lines.
• Identify and manage strategic partnerships with vendors and manufacturers.
• Responsible for sales and gross margin enhancement for designated general ledger (GL) codes.
• Conduct in-depth market research on products, pricing, and market success to gain insight into customer preferences and interests.
• Produce competitive analysis materials comparing product with its key competitors.
• Collaborate with Marketing in deploying product strategy for new and emerging products within designated product lines.
• Provide pre-sales support to customers including: review of customer project specifications and documents, preparing and presenting bills of materials, providing solutions based on customer needs.
• Effectively communicate and collaborate with Customer Experience Specialists and Account Management to implement sales and product strategies and meet customer requests and needs.
• Design, manage, and deliver technical training to internal and external customers in support of product line.
• Utilize the customer relationship manager (CRM) tool to log and manage customer opportunities, tasks, customer interactions, and support responses from customers in assigned region.
• Participate in designated sales planning meetings with Account Managers within assigned territory to understand new products and programs and determine needs of customers and Account Managers' accounts.

Required Qualifications

• Associate or Bachelor's degree in marketing, sales, business administration, and 1-3 years of related field experience.
• 3-5 years' relevant experience working with electrical products in lieu of a degree.
• Must have and maintain a valid driver's license.
• Ability to travel regularly through assigned territory. Some overnight travel is required.

Preferred Qualifications

• Previous experience leading a direct team.
• Working experience within business systems (Solar highly preferred).
• Consultative sales experience highly preferred.
• Business planning and forecasting experience highly preferred.
• Previous working experience with vendors.
• Previous experience working with customer relationship management (CRM) software.

Company Overview

Founded in 1948, Werner has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately‑held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we're dedicated to the continuous improvement of our people, products, and services to ensure the long‑term success of our employees and customers. Apply today and find out why we're a "Great Place to Work."

Employee Benefits

• Medical, Dental, and Vision Insurance
• Short & Long-Term Disability Insurance
• Life and AD&D Insurance
• 401(k) Retirement Plan with company match
• Paid holidays, vacation, personal, and sick days
• Pet Insurance
• Identity Theft Protection
• Accident Insurance & Critical Illness Coverage
• Tuition Reimbursement
• Annual bonuses and merit increases based on performance
• Employee Assistance Program (EAP)
• Wellness Programs
• Employee Resource Groups (ERG)
• Career Development & Leadership Training
• Paid Parental Leave

Werner is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.