Product Manager II, Gmail Ads User Value

Socket.dev; Mountain View (CA); On-site; USD 163,000 - 236,000; Full time

Job summary

Google in Mountain View seeks an experienced product manager to drive Gmail ads, focusing on user value and business growth. You will guide products from conception to launch and work cross-functionally with engineering, UX, and research to deliver impactful solutions.

The role emphasizes innovating user experiences, integrating with Gmail's ads serving platforms, and leveraging AI/ML to personalize and enhance how users interact with ads, balancing user value with revenue goals.

Qualifications

• 5 years of product management or related technical experience.
• 2 years taking technical products from conception to launch.
• 2 years as PM for ads systems (modeling, targeting, bidding, auction, ads quality).
• Experience integrating generative AI tools into workflows.

Responsibilities

• Develop product goals and strategy for User Value.
• Take full-stack ownership across modeling, bidding, targeting, auction, and retrieval.
• Leverage AI tools to improve user experience.
• Define and prioritize product roadmaps and PRDs.
• Partner with Engineering, UX, and Research throughout lifecycle.

Skills

Product management

Ads systems

End-to-end launch

AI integration

Education

Bachelor's degree

Master's degree

Tools

LLM interfaces

Job description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in product management or a related technical role.
• 2 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
• 2 years of experience as a Product Manager for ads systems, including modeling, targeting, bidding, auction, or ads quality.
• Experience integrating generative AI tools or LLM interfaces into workflows.

Preferred qualifications:

• Master's degree in a technology or business-related field.
  3 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
  
• 3 years of experience as a Product Manager for ads systems, including modeling, targeting, bidding, auction, or ads quality.
• Experience working cross-functionally with engineering, UX design, and research teams.
  
• Experience with A/B testing and experiment design.
  

About the job:

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

We're seeking an experienced product manager to drive the next phase of growth for Gmail ads. In this role, you will focus on innovating the user experience, integrating it with Gmail's ads serving platforms, and leveraging AI/ML to personalize and enhance how users interact with ads in Gmail. This role involves collaborating extensively with cross-functional teams to define strategy and roadmaps to strike a balance between user value and business growth.

Users come first at Google. Nowhere is this more important than on our Advertising and Commerce team: we believe that ads and commercial information can be highly useful to our users if that information is relevant to what our users wish to find or do. Advertisers worldwide use Google Ads to promote their products; publishers use AdSense to serve relevant ads on their website; and business around the world use our products (like Google Shopping, and Google Wallet) to support their online businesses and bring users into their offline stores. We are constantly innovating to deliver the most effective advertising and commerce opportunities of tomorrow. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $163000 - $236000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities:

• Develop and advocate the product goals and strategy for User Value.
• Take full-stack ownership across modeling, bidding, targeting, auction, and retrieval to ensure continued improvement of user value.
  
• Leverage AI tools to improve user experience, pushing product boundaries.
  
• Define and prioritize product roadmaps and requirements, creating clear product requirements documents (PRDs).
  
• Partner deeply with Engineering, UX, and Research teams throughout the entire product lifecycle, from ideation to launch and iteration.