Product Manager, Identity and Audience Onboarding

Netflix, Inc.; Los Gatos (CA); On-site; USD 440,000 - 725,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) retirement plan

Stock option program

Disability programs

Health savings & flexible spending

Family-forming benefits

Life and serious injury benefits

Job summary

Netflix, Inc. is seeking a senior Product Manager to own the end-to-end lifecycle of audience identifiers powering targeting, optimization, and measurement across Netflix Ads.

Define the roadmap for identity management, spanning identity graph, public APIs, advertiser integrations, partner ingestion, and unified storage. You will set strategic direction for a durable, privacy-forward identity foundation in a fast-evolving ad tech landscape, collaborating with engineering, data science, design

Qualifications

• 7+ years of Product Management experience with a strong track record of launching and scaling ad tech platforms.
• Delivery of advertiser-facing UIs.
• Deep understanding of the advertising ecosystem: CTV ads, identity solutions, privacy enhancing technologies and data collaboration.
• Industry leading expertise in identity graph matching, including deterministic and probabilistic techniques.
• Strong technical fluency designing integrations with ad servers, SSPs, and DSPs, with familiarity with APIs and integration frameworks.
• Proven ability to lead cross-functionally with Insights, Design, Engineering, Data Science, and other Product teams.
• Familiarity with legal compliance and the evolving global landscape of advertising regulation.
• Comfort operating in ambiguity, adapting quickly to shifting partner, strategy, and product priorities.

Responsibilities

• Own product strategy and roadmap.
• Set the long-term vision for a unified identity platform that supports large-scale data ingestion, normalization, and retention, while balancing it against near-term delivery commitments.
• Lead product development.
• Partner with engineering, science and design to ship advertiser-facing products that make onboarding and managing advertising signals seamless.
• Drive cross-functional alignment.
• Work across sales, ad operations, marketing, strategy, policy, and legal to bring products to market and drive adoption at scale.
• Champion identity governance.
• Act as the subject matter expert on advertising identity governance and customer-facing data management.
• Communicate vision.
• Clearly articulate product strategy to stakeholders at every level, from engineering teams to executive leadership.

Skills

Product management

Ad tech

Identity graph

APIs & integrations

Cross-functional leadership

Privacy & compliance

Data analysis

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Our Team The Ads Platform team builds the advertising systems and integrations that power ad delivery across Netflix's world-class content ecosystem - balancing member experience with strong outcomes for advertisers. As one of the newest entrants in the fast-growing Connected TV advertising space, we’re building the identity and audience infrastructure that differentiates Netflix from other ad-supported streaming services.

About the Role

We’re looking for a senior Product Manager to own the end-to-end lifecycle of the audience identifiers that power targeting, optimization, and measurement across Netflix Ads. You’ll define and drive the roadmap for our identity management platform, spanning the identity graph, public APIs, direct advertiser integrations, partner ingestion, and unified identifier storage, and set the strategic direction for how Netflix builds a durable, privacy-forward identity foundation in a rapidly evolving ad tech landscape.

Key Responsibilities

• Own product strategy and roadmap.
• Set the long-term vision for a unified identity platform that supports large-scale data ingestion, normalization, and retention, while balancing it against near-term delivery commitments.
• Lead product development.
• Partner with engineering, science and design to ship advertiser-facing products that make onboarding and managing advertising signals seamless.
• Drive cross-functional alignment.
• Work across sales, ad operations, marketing, strategy, policy, and legal to bring products to market and drive adoption at scale.
• Champion identity governance.
• Act as the subject matter expert on advertising identity governance and customer-facing data management.
• Communicate vision.
• Clearly articulate product strategy to stakeholders at every level, from engineering teams to executive leadership.

We’re Seeking a Candidate Who Has

• 7+ years of Product Management experience with a strong track record of launching and scaling ad tech platforms.
• Demonstrated success managing ad tech products through the full lifecycle, including delivery of advertiser-facing UIs.
• Deep understanding of the advertising ecosystem: CTV ads, identity/audience solutions, privacy enhancing technologies and data collaboration channels.
• Industry leading expertise in identity graph matching, including deterministic and probabilistic techniques for linking identifiers across devices and accounts
• Strong technical fluency designing integrations with ad servers, SSPs, and DSPs, with familiarity with APIs and integration frameworks.
• Proven ability to lead cross-functionally with Insights, Design, Engineering, Data Science, and other Product teams.
• Familiarity with legal compliance and the evolving global landscape of advertising regulation.
• Comfort operating in ambiguity, adapting quickly to shifting partner, strategy, and product priorities.

Compensation

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $440,000.00 - $725,000.00.

Benefits

• Health Plans
• Mental Health support
• 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits

We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more details about our Benefits here.

Culture & Inclusion

Netflix is a unique culture and environment. Learn more here. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.