Product Manager, Growth

Whatnot; San Francisco (CA); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Holiday & Time off

Health insurance

WFH support

Home office setup

Cellphone & internet allowance

Wellness allowance

Childcare allowance

Family planning support

401k match

Dogfooding budget

Parental leave

Job summary

Whatnot, the leading live shopping platform, is hiring a Product Manager, Growth to own the seller growth strategy from discovery to activation. You will design growth loops, referrals, invites, incentives, and ensure they scale on durable platforms.

You'll set targets for new seller activation, early retention, and cohort GMV, build cross-team roadmaps, and lead experiments that convert insights into lasting product changes guiding multiple teams.

Qualifications

• Experience owning growth strategy for a consumer product or marketplace.
• Track record building growth systems that compound results over time.
• Strong data and experimentation judgment: identify metrics, diagnose funnels, size opportunities.
• Ability to translate insights into scalable product changes and playbooks.

Responsibilities

• Own seller growth strategy from discovery to activation and retention.
• Design referrals, invites, incentives, notifications, and reactivation loops.
• Set and own seller growth metrics and targets; build scorecards for decision-making.
• Lead cross-team alignment, integrating growth needs into core platforms.
• Set experimentation strategy and ensure rigorous test design and analysis.
• Turn frontline insight into repeatable product changes used by other teams.

Skills

Growth strategy

Product management

Data-driven decision making

Experimentation

Systems thinking

Cross-team collaboration

Clear communication

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As a Product Manager on the Growth team, you will own the vision and long-term strategy for new seller growth: how sellers discover Whatnot, make their first sale, and build a lasting business. You’ll find where the biggest leverage sits across the seller lifecycle and set the bets to help us grow as many sellers as possible as large as possible. You will:

• Build the seller growth engine, not just features for it. Design referrals, invites, incentives, notifications, and reactivation as loops that reinforce each other, built on durable platforms rather than one-off campaigns.

• Drive systemic unlocks first, then paper cuts. Each half, pick the few structural changes that shorten the path from wanting to sell to actually selling, and keep steadily clearing the friction that blocks new sellers today.

• Own seller growth metrics and set the targets, including new seller activation, early retention, and cohort GMV. Build the scorecards the team uses to make tradeoffs, and hold the area accountable for outcomes, not output.

• Set the experimentation strategy for your area. Decide which questions are worth testing, raise the bar on how tests are designed and read, and turn what you learn into lasting product changes and playbooks other teams can reuse.

• Lead across team boundaries. Seller growth touches surfaces owned by many product teams. You’ll align them on shared goals, influence their roadmaps, and make sure seller growth needs are built into core platforms from the start.

• Turn frontline insight into scalable product. Partner closely with Engineering, Design, Data Science, Marketing, Operations, and seller-facing teams to understand what successful new sellers do differently, and make it repeatable.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Seattle, Los Angeles, or New York City hubs.

You

As our next Product Manager, Growth you should have:

• 6+ years of product management experience, including substantial time owning growth strategy for a consumer product or marketplace, from setting direction to delivering results.

• A track record of building growth systems that compound. You can point to loops or platforms you designed that kept producing results long after launch.

• Strong data and experimentation judgment: defining the right metrics, diagnosing funnels, sizing opportunities, and combining quantitative and qualitative insight to decide what matters.

• Systems thinking. You understand how acquisition, activation, and retention interact, and you can tell the difference between a tactic that spikes a number and a change that compounds.

• Sound judgment in ambiguity, making clear decisions with imperfect information and balancing speed, risk, and quality on multi-team initiatives.

• Proven ability to influence without authority, aligning leaders and teams you don’t manage around a shared roadmap.

• Clear, compelling communication, whether you’re framing strategy for executives or giving a team clarity on priorities.

Nice to Have

• Startup founder or founding team experience

• Experience growing the supply side of a consumer marketplace or two-sided platform

• Experience designing referral, invite, or incentive systems

Benefits

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Please note: Whatnot will only contact you through official @whatnot.com email addresses. If you see an email impersonating a Whatnot recruiter, please disregard and report it as spam.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.