Product Manager - DS Brands

Direct Supply, Inc.; Milwaukee (WI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Direct Supply, Inc. seeks a Product Manager for DS Brands to shape the vision and roadmap for private label categories including furniture, DME, rehab, and more.

You’ll drive IoT-enabled solutions and lead cross-functional teams to deliver customer value and revenue growth. You’ll analyze market trends, collaborate with Category Managers, and guide products from concept through launch, relying on AI insights and data to inform portfolio decisions.

Qualifications

• Bachelor’s degree in Business, Engineering or related field.
• 5+ years of experience in Product Management, Technology Development, or Product Engineering, managing related products and offerings.
• Experience leading connected/IoT product initiatives.
• Experience using AI in improving products, processes or marketing.
• Experience working with sales teams, achieving alignment and delivering meaningful programs and tools to manage and grow business.
• Ability to travel by car and/or plane up to 15%.
• Valid, unexpired driver's license with satisfactory driving record.

Responsibilities

• Lead the development of new business and product opportunities to expand the offerings and services within your assigned product category.
• Analyze sales performance, market research, industry trends, and competitive activity to inform pricing, product strategy, and innovation roadmaps.
• Build deep understanding of customer needs and purchasing behaviors through customer advisory boards, site visits, and sales collaboration.
• Guide cross-functional teams through the product lifecycle, including requirements gathering, proof-of-concept development, pilot testing, and market launch.
• Establish and manage product roadmaps, driving the successful launch of new products and enhancements.
• Leverage AI and data analytics to inform portfolio planning, accelerate solution development, and proactively monitor market shifts.
• Collaborate with Supply Chain, Sales, Marketing, and Engineering to align go-to-market execution with differentiated value propositions and business goals.

Skills

Strategic thinking

Customer value

AI & technology

Digital innovation

Communication

Influence stakeholders

Project management

Education

Bachelor’s degree in Business/Engineering

Job description

Position Summary: Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them. In the Product Manager – DS Brands position, you’ll partner with the Category Manager to define the vision and roadmap for Direct Supply Manufacturing’s private label product categories—including furniture, DME, rehab, clinical, building maintenance, and foodservice. You’ll lead the development of innovative, technology-enabled solutions, including IoT-driven products, that deliver meaningful customer value. Managing the full product lifecycle, you’ll apply expertise in competitive analysis, manufacturing, and distribution to drive revenue and margin growth. This role relies on your ability to lead cross-functional teams, influence strategy, and apply both analytical and technical skills to achieve measurable business outcomes.

Skills Needed:

• Thinks Strategically - Anticipates future trends and aligns actions with long-term objectives.
• Draws on broad knowledge to craft future-focused plans that effectively translate strategy into action.
• Provides Customer Value - Delivers cutting-edge, tech-driven solutions paired with outrageous customer service with an eye to profitability.
• Seizes opportunities that reward both the customer and DS, fostering robust customer relationships.
• Applies AI and Technology - Identifies opportunities to boost efficiency and add value using AI and tech.
• Embraces and applies digital innovations and tech solutions to build business.
• Eagerly learns and integrates new technologies where they matter most.
• Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels.
• Excels in both small and large group interactions.
• Captures attention, actively listens, and guides discussions towards targeted goals.
• Navigates Organizational Dynamics - Knows how to maneuver through both formal channels and informal networks.
• Influences Partners and leaders to gain buy in and drive results.
• Understands our DS norms and the reasoning behind them.
• Executes with focus by balancing strategic thinking with disciplined project management to ensure priorities are met efficiently, effectively, and in alignment with business goals.

What You’ll Do and Impact:

• Lead the development of new business and product opportunities to expand the offerings and services within your assigned product category
• Analyze sales performance, market research, industry trends, and competitive activity to inform pricing, product strategy, and innovation roadmaps
• Build deep understanding of customer needs and purchasing behaviors through customer advisory boards, site visits, and sales collaboration
• Guide cross-functional teams through the product lifecycle, including requirements gathering, proof-of-concept development, pilot testing, and market launch
• Establish and manage product roadmaps, driving the successful launch of new products and enhancements
• Leverage AI and data analytics to inform portfolio planning, accelerate solution development, and proactively monitor market shifts
• Collaborate with Supply Chain, Sales, Marketing, and Engineering to align go-to-market execution with differentiated value propositions and business goals

Experience:

• Bachelor’s degree in Business, Engineering or related field
• 5+ years of experience in Product Management, Technology Development, or Product Engineering, managing related products and offerings
• Experience leading connected/IoT product initiatives.
• Experience using AI in improving products, processes or marketing
• Experience working with sales teams, achieving alignment and delivering meaningful programs and tools to manage and grow business
• Ability to travel by car and/or plane up to 15%
• Valid, unexpired driver's license with satisfactory driving record

Additional Items of Interest:

• MBA or advanced degree preferred
• Working knowledge of product management from a manufacturing and distribution perspective
• Knowledge of the Senior Living industry (corporations and industry issues)
• Demonstrated ability to spot trends in the market and create a plan to respond
• Experience in managing group dynamics efficiently and effectively
• Knowledge and experience with go-to-market strategies

Job to be performed in the location listed. Generous benefit package available.

2013 to 2026 Direct Supply, Inc. All rights reserved.

Direct Supply delivers solution-driven platforms, products and services to help solve the toughest challenges facing Senior Living and Healthcare. For more than 35 years, we’ve grown consistently while expanding our offering of innovative solutions for virtually every critical area of senior health across the continuum of care.

If you asked our 1,200+ Partners what separates Direct Supply from other applied technology companies, it’s that we are 100% employee owned and driven to work with a purpose. Every day, we strive to honor our mission of enhancing the lives of millions of seniors and healthcare professionals in a results-oriented agile environment that gives our Partners the necessary tools and flexibility to truly bring what’s next to Healthcare.

Ready to make a difference?