Product Manager, Digital Product Analytics

Reformation; Los Angeles (CA); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Employer-sponsored medical, dental, and vision insurance

Competitive paid time off policies

Retirement planning support

Clothing discount

Global collaboration opportunities

Job summary

A fashion sustainability company in Los Angeles seeks a Product Manager for Digital Product Analytics. The role requires 6-8 years of ecommerce data management experience, a deep understanding of analytics tools, and a track record of managing A/B testing. The position offers a hybrid work schedule with competitive compensation, including a base salary range of $95,000 - $135,000 plus bonus opportunities. Join a mission-driven team working towards making fashion more sustainable.

Qualifications

• 6-8 years of work experience in data management and analysis in an ecommerce setting.
• Proficiency in Excel / Google Sheets and web analytics platforms.
• Ability to manage A/B testing programs.

Responsibilities

• Conduct ad hoc deep dive analysis on conversion trends.
• Manage Google Analytics and FullStory platforms.
• Collaborate on data collection for site optimization.

Skills

Deep understanding of the data layer

Tag management solutions

Strong data analysis skills

A/B testing tools

Excellent communication

Tools

Google Analytics

Google Tag Manager

FullStory

SQL

Job description

Product Manager, Digital Product Analytics

Join to apply for the Product Manager, Digital Product Analytics role at Reformation.

Who We Are

Being naked is the #1 most sustainable option. We’re #2.

Since 2009, we’ve been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winner of a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we’re saving the Earth and looking damn good doing it.

We’re a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We’re a mission‑based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.

Hybrid schedule of 3 days in office/week at our Culver City HQ.

The Role

Reformation is looking for a Product Manager for Digital Product Analytics. This position sits within the Ecommerce & Growth team and reports to the VP of Digital Product & Ecommerce. The Digital Product & Ecommerce team delivers an exceptional customer experience through feature, content, and site merchandising optimization with the goal of improving conversion rate. This role will also collaborate with the Tech, Customer Insights, Business Intelligence, International, Paid and Lifecycle teams. This role is responsible for both conducting in‑depth and complex analyses as well as the creation and maintenance of data for both reporting, experimentation and adtech needs.

What You’ll Do

Reporting & Analysis

• Ad hoc deep dive analysis to better understand the root of conversion trends and find opportunities.
• Enable weekly reporting for all aspects of the ecommerce funnel.
• Page speed reporting that ties business trends to changes in page speed performance and can inform Tech roadmaps/root cause analysis.

Data Management

• End‑to‑end ownership of Google Analytics and FullStory platforms including contracts, enhancements, bugs and maintenance. This includes:
• Enabling new tracking to help diagnose business trends and to track new features in collaboration with the Digital Product Management team.
• Migrating GA4 tags to server side GTM for more robust tracking.
• Identifying tracking bugs and working with Tech to resolve and prevent them.
• Retiring old tracking to help manage page speed, tech debt/overhead, and costs.
• Subject matter expert on the dataLayer including troubleshooting issues as well as writing and UAT‑ing tickets for Tech.
• Full ownership of Google Tag Manager including enabling and maintaining tracking related tags.
• Collaborating in internal BI team to ensure data quality and exposure of GA data to broader data ecosystem to maximize insights across the organization.

AdTech & Segmentation

• Collaborate with Paid and Lifecycle teams on data collection on the site and leveraging the dataLayer to optimize channel performance. Examples may include enabling new locations of marketing opt‑ins or implementing a new ESP.
• Work across Tech, Paid and Lifecycle teams to update and/or create new catalog feeds used in performance marketing.
• Work with Tech to maximize customer identification for use across performance marketing and to create unique site experiences (e.g., acquisition offers, site merchandising, and homepage content).

Experimentation

• Manage the A/B testing program from calendar to execution.
• Field test ideas from Digital Product team, forecast test length, and set up tests within the testing tool in collaboration with Tech and the Digital Product team.
• Refine A/B best practices to improve agility / speed to market.

What You’ll Need

• Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ.
• 6‑8 years work experience in data management and analysis in an ecommerce setting.
• Technical Prowess: deep understanding of the data layer, tag management solutions (e.g., Google Tag Manager or Adobe Launch), marketing catalog feeds and related feed aggregator solutions (e.g., Go Data Feed, Fusepump, Feedonomics). Experience with A/B testing tools such as VWO or Optimizely.
• Analytical & Data‑Savvy: strong data analysis and quantitative skills, including setting a clear hypothesis, comfort working with complex data sets, and proficiency executing analytics or research to uncover insights and inform decision‑making. Proficiency in Excel / G‑Sheets and web analytics platforms (e.g., Google Analytics or Adobe), and SQL are a must. Experience with visualization tools (e.g., Looker) and dbt is a plus.
• Strategic Instincts: connect across different sources of information and understand how insights tie to business objectives and strategic opportunities; focus on impact vs. interest.
• Excellent Communicator: clear and compelling in written and verbal communication; translate raw data into actionable insights; present across all levels; adapt style to audience.
• Adaptable & a Self‑Starter: initiative and pro‑active problem solving; flexibility to adjust quickly, shift between topics & projects, and deliver outstanding work in a fast‑paced, sometimes ambiguous, continually evolving environment.

Who You Are

• Strong leader with superb interpersonal and collaboration skills.
• Detail oriented with the ability to maintain a strategic perspective.
• Deeply curious and motivated to make digital products.
• Thrive in a fast‑paced environment.
• Motivated, dynamic, strategic, and results‑driven.
• Collaborate effectively with cross‑functional teams and business.

Compensation

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $95,000 – $135,000 + 10% bonus eligibility. This may also be eligible for an annual discretionary bonus based on company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion. Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks

• Eligible employees get employer‑sponsored private medical, dental, and vision insurance, as well as commuter benefits to support travel to and from work.
• Competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• Retirement planning support for eligible employees, including the option to invest in ESG‑aligned funds.
• Mission‑based company with offices in LA, NYC and London, and a global retail team; collaborate with people worldwide.
• Access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after one year of employment.
• Employee donation to community efforts on a yearly basis.
• Clothing discount and culture events (e.g., annual Ref Values week and Volunteer Time Off).

Equal Opportunity Employer

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Additional Information

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