Product Manager, Consumer Products

Aprés Nail, Inc.; California; On-site; USD 110,000 - 170,000; Full time

Job summary

Aprés Nail is launching a new brand and seeks a data-driven product leader to join the team as we expand in beauty and fast-moving consumer goods. You will own analytics-driven decisions across sell-through, inventory, and launches, and collaborate closely with design, marketing, and manufacturing.

This role requires hands-on experience with Amazon Seller Central and DTC platforms, experience with overseas manufacturing, and the ability to turn market signals into concrete proposals and

Qualifications

• 4+ years managing physical consumer products on a regular launch cadence.
• Experience with beauty, accessories, apparel, or fast-moving consumer goods.
• E-commerce experience with Amazon Seller Central and DTC platforms.
• Prototyping/production with overseas factories and international relations.
• Ability to translate market shifts into product proposals.

Responsibilities

• Analyze sell-through, inventory turns, returns, and reviews monthly to guide reorders and discontinuations.
• Plan SKU roadmap for 2+ seasons; maintain SKU data standards across ERP, website and Amazon.
• Build and maintain backward-looking launch timelines in Asana; flag slippage early.
• Primary contact with overseas manufacturing on specs, prototyping, cost, and lead times.
• Brief designers with clear specs; document decisions to create repeatable team standards.
• Track market trends, social media, competitors, and price bands to propose roadmap decisions.

Skills

Data analysis

Excel/Sheets

Cross-functional coordination

E-commerce data

Tools

Asana

Excel

Google Sheets

Amazon Seller Central

Shopify

Job description

Aprés Nail has innovated the nail market as the creator of Gel-X. We're launching a new brand and we're looking for our next superstar to join our team!

Key Responsibilities

• Monthly product analysis: pull and analyze sell-through, inventory turns, return rates, and customer reviews to decide what to reorder, discontinue, modify, or feed to marketing
• SKU roadmap: plan 2+ seasons of launches with data-backed rationale; set and maintain SKU data standards across ERP, website, and Amazon
• Launch timelines: build and maintain backward-planned schedules in Asana (design lock - production - launch); keep it as single source of truth; flag slippage before it happens
• Overseas manufacturing: primary contact with partners on specs, prototyping, quality, and cost; manage lead time and minor spec changes with authority; elevate pricing and major changes
• Design collaboration: brief designer with clear specs and timelines; document design decisions to turn experience into repeatable team standards
• Market insight: track consumer trends, TikTok, competitors, and price bands; turn observations into product proposals and roadmap decisions

Qualifications and Requirements

• You know what to measure, where it lives, and how to get it. You pull your own data from e-commerce and ERP systems and are fluent in Excel or Google Sheets. You make product decisions from the numbers
• 4+ years managing physical consumer products on a regular launch cadence: beauty, accessories, apparel, or fast-moving consumer goods.
• Real E-commerce experience with Amazon Seller Central (listing and variation structure, Brand Analytics, inventory, replenishment) plus DTC site experience (Shopify or similar).
• You have managed prototyping and production with overseas factories and know how to navigate international relationships
• A strong point of view on the consumer market. You can explain what is shifting and why and the ability to turn that into proposals.
• You're the connector who gets things done across teams: marketing, ops, design, and manufacturing trust your vision and follow your lead without you managing them.
• Ability to explain what is shifting the consumer market and why; and turn that into product proposals

Nice to Haves

• Mandarin (or direct relationships with Mandarin-speaking manufacturing partners)
• International launch and product compliance experience