Product Manager, Business Agents Growth

Meta; Jackson (MS); On-site; USD 173,000 - 241,000; Full time

Job summary

Meta is hiring a Product Manager for Business Agents Growth to own the growth, onboarding, and monetization of its agent platform used by millions of businesses on WhatsApp and Messenger. You will define funnels, drive activation, and build the monetization engine to convert agent usage into revenue.

You'll collaborate with Marketing, Sales, Partnerships and the broader org to launch new markets and expand SMB adoption, influencing the future of AI-powered messaging products at scale.

Qualifications

• 8+ years in relevant industry, with at least 3 years in Product Management.
• Bachelor's degree in STEM, business, or equivalent preferred.
• Strong interest in AI and data-driven experimentation.
• Experience with onboarding, activation, or monetization in B2B/SMB.
• Comfort with ambiguity and fast-paced 0→1 environments.

Responsibilities

• Define and execute growth strategy from awareness to expansion.
• Own end-to-end onboarding and activation for new businesses.
• Reduce time-to-value for agents setup and drive activation metrics.
• Evolve monetization by partnering with subscriptions to grow paid usage.
• Collaborate with marketing, sales, partnerships on GTM for new markets.

Skills

Product Management

Growth strategy

Onboarding

Monetization

Experimentation

Data-driven mindset

AI interest

B2B/SMB experience

Education

Bachelor's degree

Job description

Summary:

Join the Business Agents team in helping businesses around the world automate their conversations and operations. We are an applied AI team that builds agentic solutions for SMBs on Meta's platforms. Our agents are already live with 1.5M businesses on WhatsApp and Messenger, who are using our product to manage their conversations, and we're just getting started. This will be a high visibility and impact role - Business Agents are one of Meta's top level company priorities, and a key bet on growing Meta's non-ads revenue. We're hiring a Product Manager to own growth, onboarding, and monetization for business agents. You'll drive the strategy to acquire new businesses onto the platform, ensure they activate and retain through a seamless onboarding experience, and build the monetization engine that turns agent usage into revenue. You'll partner with teams across the Business Agents org to unlock the next wave of adoption and revenue. This is a high-leverage role for a PM who thinks in funnels, loves experimentation, and wants to build the go-to-market and monetization playbook for AI agents at scale.

Required Skills:

Product Manager, Business Agents Growth Responsibilities:

1. Growth strategy & roadmap: Define and execute the growth strategy for business agents - from awareness and discovery through activation, retention, and expansion.

2. Onboarding & activation: Own the end-to-end onboarding experience

3. reduce time-to-value for new businesses setting up their agent, and drive activation metrics.

4. Monetization: Partner with the Meta subscriptions team to evolve Business Agents from a free to paid offering, and drive paid business growth.

5. Partnerships/GTM Collaboration: Work closely with marketing, sales, and partnerships to craft positioning, launch plans, and GTM motions for new markets and segments.

Minimum Qualifications:

1. 8 years of relevant industry experience with at least 3 years in Product Management

2. Bachelor's degree (or relevant degree equivalent): STEM or business subject ideal but not essential (Computer Science, Engineering, Economics, Business, Analytics, Mathematics)

3. Strong interest in AI

4. Experience with experimentation, growth/funnel optimization, onboarding, or monetization - ideally in a B2B or SMB context

5. Data-driven mindset with comfort running experiments, reading metrics, and iterating quickly

6. Comfort with ambiguity and the pace of a 0->1 org

Preferred Qualifications:

1. Experience with B2B / SMB growth, onboarding, or monetization at scale

2. Experience with subscription, usage-based, or freemium pricing models

3. Track record of driving measurable growth (acquisition, activation, retention, or revenue) through product-led strategies

4. Experience with conversational AI, agents, or messaging products

5. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

6. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

7. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$173,000/year to $241,000/year bonus equity benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Aff…

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Meta participates in the E-Verify program in certain locations, as required by law.

Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations:

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

If you need any assistance or accommodations due to a disability, please let us know at [e-mail].