Product Manager — Building Materials Growth & Strategy

Fortified Brands; Garland (TX); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Fortress Building Products is seeking a dynamic Product Manager to join our Product & Brand team in Garland, TX. You will build and sustain strong product categories, drive market demand, and ensure long-term profitability through pricing, messaging, and training.

The role interfaces with Sales, Marketing, Innovations, Logistics, Manufacturing, and leadership, requiring a detail-oriented, market-focused mindset and strong cross-functional collaboration to accelerate growth.

Qualifications

• Bachelor’s degree in marketing, business, or related field preferred.
• 3–5 years of product management, marketing, or technical sales experience.
• Ability to translate technical offerings for diverse audiences.

Responsibilities

• Develop product positioning and messaging that differentiates products in the market utilizing the Fortress Development Plan process.
• Develop the strategy and manage marketing programs that drive demand for assigned products.
• Coordinate with Marketing and Innovations to develop and launch technical resources such as displays, installation instructions, packaging, website, product guides, literature, press releases, e-blasts, videos, mailers, promotions, etc.
• Optimize product market pricing and margin management with continuous cost maintenance and margin analysis to develop, communicate, and manage pricing plans.
• Communicate the value proposition of the products to the sales team and customers and develop sales tools to support the selling process.
• Create, coordinate, and conduct regular product training at all levels of the sales channel and internal teams.
• Develop in-depth technical expertise in the products, their uses, and applications; serve as the resident expert for Fence products.
• Maximize commercialization opportunities of each product line from ideation to product launch.
• Develop and update annually a 1-year product plan.
• Oversee product inventory management from a demand perspective with Supply Chain.
• Conduct product lifecycle analysis and recommend development enhancements for profitability.
• Be the packaging authority for all assigned items and manage new packaging creation.
• Coordinate with factories as primary authority for product costing, packaging, and demand communication.
• Attend industry events and trade shows as applicable.

Skills

Product positioning

Pricing strategy

Sales training

Cross-functional collaboration

Market analysis

Communication skills

Education

Bachelor’s degree in marketing, business, or related field

Job description

Fortress Building Products is seeking a dynamic Product Manager to join our Product & Brand team in Garland, TX. You will build and sustain strong product categories, drive market demand, and ensure long-term profitability through pricing, messaging, and training.

The role interfaces with Sales, Marketing, Innovations, Logistics, Manufacturing, and leadership, requiring a detail-oriented, market-focused mindset and strong cross-functional collaboration to accelerate growth.