Product Manager, Awareness Platform

Sourcebooks; Minneota (MN); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical/Prescription insurance

Dental

Vision

401(k)

Generous paid time off

Health Savings Account

Job summary

Sourcebooks is seeking a Product Manager, Awareness Platform to own our mobile and web platform experiences from discovery through delivery and ongoing optimization. The role blends hands-on ownership, customer advocacy, UX improvements, and analytics in a hybrid/remote setting across multiple U.S. states.

You will partner with development teams, translate customer feedback into improvements, and drive onboarding and engagement strategies while ensuring high-quality releases.

Qualifications

• 5+ years in product management with hands-on ownership of mobile/web experiences.
• Experience defining, prioritizing, testing, and releasing product improvements with software teams.
• Strong customer and UX orientation; analytical judgment and prioritization.
• Technical fluency across mobile/web lifecycles, integrations, subscriptions, and releases.
• Excellent project management, QA, vendor management, and cross-functional communication.

Responsibilities

• Own the user experience, platform roadmap, backlog, and priorities across web and mobile.
• Translate customer feedback, behavior, and analytics into improvements.
• Write clear requirements, user stories, and acceptance criteria with development teams.
• Improve onboarding, navigation, content discovery, subscriptions, engagement, retention, and UX/UI.
• Own QA, release readiness, push and messaging functionality, and post-launch optimization.
• Manage external development partners, vendors, SOWs/RFPs, and growth initiatives.
• Bring reader motivations to product decisions to help customers discover content.

Skills

Product ownership

Roadmap prioritization

UX orientation

Analytics mindset

Cross-functional collaboration

Vendor management

Tools

App Store Connect

Google Play Console

Jira/Asana

Product analytics

Job description

Are you the kind of product manager who wants to use the product every day, know the customer deeply, and continually ask what should come next? Sourcebooks is seeking a Product Manager, Awareness Platform to join our Digital team and own our mobile and web platform experiences from discovery through delivery and ongoing optimization. This role combines hands‑on product ownership, customer advocacy, roadmap and backlog leadership, UX improvement, analytics, QA, and strong partnership with development and cross‑functional teams. This role requires regular hands‑on use and testing of mobile and web experiences and occasional availability for time‑sensitive releases or customer‑impacting issues. The location for this position can be hybrid or remote in New York or Naperville, Illinois or remote based in any of the following states: Arizona, Connecticut, Illinois, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Washington D.C., and Wisconsin. This is an exempt salaried position with a range of $105,000 to $125,000. Starting pay reflects job‑related considerations, including location, market conditions, relevant experience, training, and education, to support fair and competitive compensation.

What you’ll do:

• Own the user experience, platform roadmap, backlog, and priorities across web and mobile instances.
• Become a true power user and translate customer feedback, reviews, behavior, and analytics into improvements.
• Partner with development from discovery through release; write clear requirements, user stories, and acceptance criteria.
• Improve onboarding, navigation, content discovery, subscriptions, engagement, retention, and UX/UI.
• Own product QA, release readiness, push and messaging functionality, and post‑launch optimization.
• Manage external development partners, vendors, SOWs/RFPs, and defined growth initiatives.
• Bring reader motivations and discovery habits to product decisions, helping customers find content and connections that keep them coming back.

What you bring:

• 5+ years in product management, digital product management, or a closely related role with meaningful mobile/web ownership.
• Experience working directly with software‑development teams to define, prioritize, test, and release product improvements.
• Strong customer and UX orientation, analytical judgment, prioritization, and product‑management discipline.
• Technical fluency across mobile/web lifecycles, integrations, subscriptions, backend systems, and release processes.
• Excellent project management, QA, vendor management, and cross‑functional communication skills.
• Entrepreneurial, curious, collaborative mindset with a drive to continually improve the product.
• A genuine interest in books and reader culture, including how readers discover books, share recommendations, and connect with authors and fellow readers.

Preferred experience:

• Experience with consumer subscription, membership, content/media, or direct‑to‑consumer digital products.
• Familiarity with App Store Connect or Google Play Console, push and in‑app messaging, Jira or Asana, and product or subscription analytics.
• Participation in book clubs, BookTok, Bookstagram, author communities, or book events. Enthusiasm for commercial fiction and genre communities, such as romance, fantasy, or mystery, is especially welcome.

Success in this role:

• You become the trusted internal expert on the experience and proactively identify meaningful customer and product opportunities.
• Roadmap decisions are grounded in customer needs, behavior, performance data, strategic priorities, and technical realities.
• New features launch with strong requirements, QA, measurement, and post‑launch iteration—and the customer experience keeps getting better.

Why Sourcebooks?

At Sourcebooks, we believe books change lives. As the fifth‑largest U.S. publisher by print units sold, we connect authors and readers through an entrepreneurial approach informed by data and reader insights. Our work has earned recognition from Fast Company, Newsweek, Inc., and Publishers Weekly. Our books have reached more than 300 million lives, and we’re working to reach 300 million more.

Full‑time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, 401(k), Short and Long‑Term Disability Insurance, Life/AD&D Insurance, & generous paid time off. Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.