Product Manager — AI-Driven AdTech & Paid Ads

USA Today Co.; Northern (KY); Hybrid; USD 125,000 - 135,000; Full time

Job summary

USA TODAY Co., Inc. is seeking a Product Manager who combines strong product management skills with paid ads, AdTech, or digital advertising experience.

You will lead strategic initiatives across our paid ads portfolio to help SMB advertisers improve performance using AI-driven optimization and platform innovation. The ideal candidate will identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes.

Qualifications

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
• 3+ years in digital advertising, AdTech, MarTech, or a related domain with ad platforms and optimization.
• Deep understanding of digital advertising, AdTech, performance marketing, bidding strategies, measurement, and AI-driven campaign management.
• Experience partnering with engineering teams to deliver products from concept through launch.
• Strong analytical and data-driven decision-making skills.
• Excellent written, verbal, and stakeholder communication skills.

Responsibilities

• Own and execute a significant portion of the Paid Ads product roadmap.
• Identify market opportunities, customer needs, and platform changes for roadmap investments.
• Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities.
• Evaluate emerging trends in paid ads, AI, and digital advertising for product innovation.
• Lead initiatives from discovery through launch and ongoing optimization.
• Translate business challenges into clear product requirements, user flows, and success metrics.
• Partner with Engineering and Data Science to deliver scalable products.
• Balance customer value, business impact, and technical complexity in prioritization.
• Own product outcomes and post-launch performance measurement.

Skills

Product management

Digital advertising

Cross-functional leadership

Data-driven decisions

Analytical skills

SQL

Tools

SQL

Job description

USA TODAY Co., Inc. is seeking a Product Manager who combines strong product management skills with paid ads, AdTech, or digital advertising experience.

You will lead strategic initiatives across our paid ads portfolio to help SMB advertisers improve performance using AI-driven optimization and platform innovation. The ideal candidate will identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes.