Product Manager, Ads Platform - Experimentation & Incrementality Measurement

Netflix; Los Gatos (CA); On-site; USD 440,000 - 725,000; Full time

Benefits offered by this job

Health plans

Stock option program

Flexible time off

Paid time off

Job summary

Netflix is seeking aProduct Manager for the Ads Platform to lead ads experimentation and incrementality measurement initiatives. You will collaborate with engineering, UX, and data science to build scalable measurement products for advertisers, agencies and measurement partners.

You will own the roadmap, drive near-term delivery while shaping a long-term strategy, and work with cross-functional teams to maximize adoption and impact of measurement capabilities across Netflix’s advertising

Qualifications

• 8+ years of Product Management experience with a proven record of launching and scaling 0-1 products.
• Strong experimental design and causal inference knowledge, including randomization and MDE.
• Experience with ads measurement, conversion ingestion, and identity ecosystems.
• Familiarity with CTV measurement and working with advertisers, agencies and measurement partners.
• Ability to collaborate across Engineering, UX, Data Science and other Product teams.

Responsibilities

• Partner with engineering, UX and data science to launch experimentation and incrementality products.
• Prioritize roadmap and formulate long-term strategy for advertisers and partners.
• Collaborate with sales, measurement analysts and ad operations to bring products to market.
• Be an expert on methodologies like Conversion Lift, Brand Lift, A/B Testing and bandit algorithms.

Skills

8+ years Product Management

Experimental design & causal inference

A/B Testing

Multi-armed bandit theory

CTV measurement familiarity

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.We recently launched a new ad-supported tier to offer our members with more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply immersed.Our Team:The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers.Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.We are looking for a Product Manager in the advertising space who is excited to join us on this journey.About the Role:This PM will be responsible for ads experimentation and incrementality measurement products. This role will focus on building measurement products for customers that utilize various experimentation and incrementality methodologies so they can isolate the causal impact Netflix’s ad campaigns have on their media objectives. These customers include advertisers and agencies, as well as third party partners such as measurement or other ad tech vendors.This PM will:Partner with engineering, user experience and data science teams to launch experimentation and incrementality measurement products that meet the needs of advertisers, agencies, third-party measurement vendors, and other ad tech providersPrioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement to Netflix’s advertisersCollaborate with cross-functional teams in sales, solutions engineering, measurement analysts, ad operations, marketing, strategy, policy, and legal to bring products to market and increase adoptionBe an expert on the methodologies of our growing experimentation and incrementality measurement suite, including Conversion Lift, Brand Lift, A/B Testing, Multi-armed bandit algorithms, Search Lift and Geo LiftWe’re seeking a candidate who has:8+ years of Product Management experience with a proven record of successfully launching and scaling 0-1 productsStrong experimental design & causal inference knowledge: randomization, power analysis, sample size determination, MDE, holdout methodology design, statistical significance, confidence intervalsAbility to apply advanced causal inference methods beyond A/B testing, including multi-armed bandit theory (exploration/exploitation tradeoff, regret minimization)Delivered a roadmap and executed on ads experimentation and incrementality measurement productsHas a thorough understanding of the ads measurement, conversion ingestion, and identity ecosystems, including CTV experience and familiarity with measurementHas experience collaborating closely with advertisers, agencies, measurement partners, and publisher sales and measurement analyst teamsHas experience collaborating with Engineering, User Experience, Data Science, and other Product TeamsGenerally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $440,000.00 - $725,000.00.Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .Netflix is a unique culture and environment. Learn more here .Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.